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Show Results For
- All HBS Web
(3,060)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (843)
- 01 Sep 2010
- News
Head Games
Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
grassroots community organizations; the increasing tendency of businesses, large and small, to identify the inner city as an untapped market; a drop in urban crime rates; and the "unshackling" of inner cities from the entrenched and... View Details
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides housing... View Details
- 01 Feb 2001
- News
A Bankable Trust
Carla Ann Harris (MBA 1987) is a managing director at Morgan Stanley Dean Witter, in charge of the marketing and execution of new-issue equity financing in the technology, media, telecommunications, transportation, industrial, and... View Details
Keywords: Arts, Entertainment
- 18 Apr 2022
- News
Book Smart
comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access such books—is then shared with its partner organizations and publishers, to tap into and strengthen new global markets... View Details
- 15 Jun 2021
- News
HBS Addresses Racial Equity
its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an environment where all members... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at... View Details
Keywords: Dan Morrell
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
still die as a result of poverty, poor distribution systems, and lack of trained personnel. The business community and policymakers must work together to improve access to existing vaccines, Gilmartin declared. In addition, they need to... View Details
- 27 Jan 2023
- News
Turning Up the Volume
Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams and skills at hand that... View Details
Keywords: Maureen Harmon
- Profile
Darrin Rahn
in the Chicago market focused on buying high-quality feed. The word spread, and we were selling top-grade hay across the US by the semi load." Darrin continued to work the business through high school and college. At Iowa State, he... View Details
Keywords: CPG
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details
- 11 Jan 2021
- News
Strengthening Democracy
Efforts from the alumni community to get out the vote for the 2020 Presidential election Restoring Our Faith in Business and Government In his address to HBS graduates at this 2019's Class Day, Michael Bloomberg (MBA 1966) spoke about the... View Details
- October 1982 (Revised August 1999)
- Case
Johnson Wax: Enhance (A)
Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details
- 01 Sep 2010
- News
Social Entrepreneurship Fellows Named
For many entrepreneurs, the inspiration for starting a business is rooted in personal experience. An enterprise is born not just to fill a neglected market niche but a personal need as well. Such is the case with ventures created by HBS... View Details
- 11 Sep 2018
- News
Bringing Government Up to Code
the foundations of our social safety net—making it easier, for example, for people to apply for food assistance or for probation officers to communicate with their parolees. On today's episode of Skydeck, Ingersoll talks with contributor... View Details
- 01 Sep 2011
- News
Water for Life
actually paying a great deal more for their water at the time through middlemen who saw opportunity in the lack of service. By disenfranchising these traders, we earned the goodwill of the community and built a loyal View Details
- 24 Apr 2014
- News
Bringing women to the boardroom table
January 2013 through March 2014, with more appointments expected in the coming year. “I saw how difficult it was for a woman to become a director: there was a gap in the market for this service,” says Stewart, herself a 20-year veteran of... View Details