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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (845)
- May 1982 (Revised April 1984)
- Case
Consolidated Foods Corp. (A)
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the... View Details
Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Kominers, Scott Duke, and Jesse M. Shapiro. "Content Moderation with Opaque Policies." NBER Working Paper Series, No. 32156, February 2024.
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Communications Industry; France; Germany; United States; Europe
Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
- 22 Jun 2023
- News
Book Smart
David Risher (MBA 1991) was on a family trip to Ecuador in the spring of 2009, volunteering and touring a local orphanage in Guayaquil, when he noticed a padlock on a nearby building. It turned out it was the local library—and no one was particularly keen on using it.... View Details
- January 2014 (Revised August 2020)
- Case
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details
Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States
Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- 23 Apr 2018
- News
Sowing the Seeds of Leadership
Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road, meeting with members of the school’s extended View Details
Keywords: Deborah Blagg
- 01 Sep 2010
- News
Head Games
Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
grassroots community organizations; the increasing tendency of businesses, large and small, to identify the inner city as an untapped market; a drop in urban crime rates; and the "unshackling" of inner cities from the entrenched and... View Details
- 24 Apr 2014
- News
Leaders must be strategists first
behavioral aspects of leading a firm—building organizations and influencing people. Montgomery wants to change that approach, teaching leaders to ask the question, What will this firm be, and why will it matter? Although a company may change what it makes, the services... View Details
- 2001
- Other Unpublished Work
Clusters of Innovation Initiative: San Diego
The study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the San Diego region overall, as well as detailed assessments of two representative clusters—biotechnology/pharmaceuticals and communications. The report... View Details
Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Communications Industry; Communications Industry; Communications Industry; San Diego
Porter, Michael E. "Clusters of Innovation Initiative: San Diego." Council on Competitiveness, Washington, DC, May 2001. (Report.)
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at... View Details
Keywords: Dan Morrell
- 01 Sep 2003
- News
Richard Edelman
a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three daughters into joining the family business, his hopes for them are... View Details
- August 2010 (Revised July 2011)
- Supplement
Erik Peterson at Biometra (C)
By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version... View Details
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (C)." Harvard Business School Supplement 411-033, August 2010. (Revised July 2011.)
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)