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Publications

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    • All HBS Web  (12,694)
      • Faculty Publications  (1,640)

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      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press).
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Forthcoming
      • Article

      Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria P. Roche
      We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
      Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
      • Research Summary

      Corporate Governance

      By: Charles C.Y. Wang

      The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

      • Teaching Interest

      Creating Value in Business and Government

      By: W. Carl Kester

      This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

      • Teaching Interest

      Crossover into Business (for Professional Athletes)

      By: Anita Elberse
      Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
      • Teaching Interest

      Decision Making Under Uncertainty

      By: David E. Bell

      Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
      • Forthcoming
      • Article

      Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

      By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
      To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
      Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya
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      Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Accounting Review (forthcoming). (Pre-published online April 22, 2025.)
      • Teaching Interest

      Doing Business in Africa

      By: John D. Macomber

      This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa.   Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

      Keywords: Africa
      • Article

      Don’t Let an AI Failure Harm Your Brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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      De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review (in press).
      • Teaching Interest

      Driving Organizational Agility - Virtual

      By: Ranjay Gulati
      Today's businesses must be alert to changes in the external environment, develop competitive strategies quickly—and adapt the organization to execute. In this virtual program, you'll explore organizational structures and processes that have enabled businesses to... View Details
      • Teaching Interest

      Empirical Technology and Operations Management Course

      By: Himabindu Lakkaraju
      I taught a set of lectures on "Introduction to Machine Learning for Social Scientists" as part of this required course for first year PhD students. This module familiarizes students with all the basic concepts in machine learning, their implementations, as well as the... View Details
      • Research Summary

      Energy, IT, real estate, and sustainability

      By: Rebecca M. Henderson

      Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

      • Forthcoming
      • Article

      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
      • Research Summary

      Entrepreneurial Failure

      By: Thomas R. Eisenmann
      Most startups fail. Why? Are there recurring patterns that can be anticipated and avoided? If entrepreneurs fail, how can they do so in ways that leave their reputations, relationships, and integrity intact? And, how can they learn from the experience, heal, and... View Details
      Keywords: Startups; Entrepreneurship; Failure
      • Teaching Interest

      Entrepreneurship in Emerging Economies (Online Course)

      By: Tarun Khanna

      This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details

      Keywords: Entrepreneurship In Emerging Markets; Emerging Economies; Business; Entrepreneurship; Emerging Markets; Management; Business or Company Management
      • 12 Oct 2012
      • Panel Discussion

      Environmental Disclosures: Lessons Learned from Empirical Research

      By: Michael W. Toffel
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      Toffel, Michael W. "Environmental Disclosures: Lessons Learned from Empirical Research." Greenhouse Gas Reporting Program: Opportunities for Research and Policy Analysis , Resources for the Future, Washington, DC, October 12, 2012. (Cosponsored by the U.S. Environmental Protection Agency.)
      • Teaching Interest

      Executive Education - Owner/President Management Program

      By: Martin A. Sinozich

      Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises.  Sinozich teaches the Finance... View Details

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