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  • June 1996
  • Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
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Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
  • 28 Aug 2020
  • Video

Stata Reproducible Reporting (DynDoc) Demo

    John W. Pratt

    John W. Pratt is a professor of business administration, emeritus, at Harvard Business School. He was educated at Princeton and Stanford, specializing in mathematics and statistics. Except for two years at the University of Chicago, and a sabbatical in Kyoto on a... View Details

    • 28 Jul 2020
    • Video

    Sizwe Nxasana

    Sizwe Nxasana, the founding partner of SizweNtsalubaGobodo, the largest Black accounting firm in South Africa, as well as the former CEO of Telkom and FirstRand Group, describes the actions he took to develop a... View Details
    • Apr 12 2017
    • Testimonial

    Career-Booster

      Bridging the GAAPs

      Inconsistencies in accounting treatment across countries are a major obstacle for global equity investment. Founded in 1985, HOLT is an equity valuation service provider that offers its clients (e.g., global equity investors) a consistent performance metrics from... View Details

        Krishna G. Palepu

        KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

        Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
        • 04 Dec 2012
        • First Look

        First Look: December 4

        managerial practices explain this variation in productivity? A randomized evaluation of the introduction of a mobile-phone based agricultural consulting service, "Avaaj Otalo (AO)" to cotton... View Details
        Keywords: Carmen Nobel
        • March 1990
        • Supplement

        OTISLINE (B)

        Provides a brief update about the OTISLINE application and service center concept. Includes discussions of the chairman's perception of the impact of OTISLINE on customer service and the field organization's response to the OTISLINE service. Includes a description of a... View Details
        Keywords: Technology; Service Operations; Customer Focus and Relationships; Construction Industry
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        Balaguer, Nancy S. "OTISLINE (B)." Harvard Business School Supplement 190-149, March 1990.
        • 13 Jan 2014
        • News

        Michael Porter on the Fundamental Problem for Investors

        • March 1996
        • Case

        Restructuring in the 1990s (A)

        Presents the accounting issues involved with reporting a restructuring charge, including when an entity should recognize an expense and what types of costs are appropriate to be included. Summarizes the deliberations made by the Emerging Issues Task Force in... View Details
        Keywords: Restructuring; Accounting
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        Rapier, Donella. "Restructuring in the 1990s (A)." Harvard Business School Case 196-135, March 1996.
        • 13 Dec 2011
        • News

        Harvard Business School Launches U.S. Competitiveness Project

        • 2024
        • Working Paper

        Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances

        By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
        This case history describes how Computed Tomography (CT) scanners - that combine Xrays and computers to image soft tissues of the brain and other organs -- have become a widely used diagnostic tool. Specifically, we chronicle the 1) initial development of CT... View Details
        Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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        Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 20-004, July 2019. (Revised May 2024.)
        • August 2010 (Revised February 2012)
        • Supplement

        Cosmeticos de Espana, S.A. (B)

        By: David F. Hawkins
        Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details
        Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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        Hawkins, David F. "Cosmeticos de Espana, S.A. (B)." Harvard Business School Supplement 111-020, August 2010. (Revised February 2012.)
        • 16 Jul 2020
        • News

        Q&A: Harvard impact investing expert on proposed ESG rule

        • November 2005 (Revised December 2016)
        • Case

        Bally Total Fitness (A): The Rise, 1962–2004

        By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
        From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of... View Details
        Keywords: Bally Total Fitness; Fitness; Gyms; Health Clubs; Chain; Securities And Exchange Commission; Paul Toback; Weight Loss; Exercise; Contracts; Personal Training; Retention; Accounting; Accounting Audits; Accrual Accounting; Finance; Advertising; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Satisfaction; Public Equity; Financing and Loans; Revenue; Revenue Recognition; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Lawsuits and Litigation; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Delivery; Service Operations; Public Ownership; Problems and Challenges; Business and Shareholder Relations; Business Strategy; Competition; Corporate Strategy; Expansion; Segmentation; Trends; Cost Management; Profit; Growth and Development; Leadership Style; Five Forces Framework; Private Ownership; Opportunities; Motivation and Incentives; Competitive Strategy; Health Industry; United States; Illinois; Chicago
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        Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)

          Charles C.Y. Wang

          Charles C.Y. Wang is the Tandon Family Professor of Business Administration at Harvard Business School. He is a research member of the European Corporate Governance Institute (ECGI) and an associate editor of Management Science and Journal of Accounting Research,... View Details

          • 2017
          • Working Paper

          Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

          By: Andrew Hillis
          Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
          Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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          Hillis, Andrew. "Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits." Harvard Business School Working Paper, No. 18-038, October 2017.
          • November 2009 (Revised August 2013)
          • Case

          IFRS in China

          By: Karthik Ramanna, G.A. Donovan and Nancy Dai
          In 2005, China announced plans to "converge with," but not completely adopt, IFRS. China also began to lobby for changes to specific IFRS provisions, such as for related party disclosures by state-owned firms, to bring them more into line with Chinese interests.... View Details
          Keywords: Financial Reporting; International Accounting; Corporate Disclosure; Standards; State Ownership; Business and Government Relations; China
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          Ramanna, Karthik, G.A. Donovan, and Nancy Dai. "IFRS in China." Harvard Business School Case 110-037, November 2009. (Revised August 2013.)
          • March 1988
          • Case

          Debi Coleman and Apple Computer, Inc.

          A companion case to Donna Dubinsky and Apple Computer (A) and (B). In a conflict with Dubinsky over the introduction of a new just-in-time distribution system, this case provides Coleman's side of the story. Coleman's perception of the issue is quite different and her... View Details
          Keywords: Conflict and Resolution; Management Teams; Computer Industry
          Citation
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          Jick, Todd D., and Mary C. Gentile. "Debi Coleman and Apple Computer, Inc." Harvard Business School Case 488-024, March 1988.
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