International Marketing - Publications - Faculty & Research

27 Sep 2016
First Look

September 27, 2016

Successful Strategy Module 2 in the Management Control Systems series focuses on the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of View Details

Keywords: Sean Silverthorne

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

difference between what is often called fraud versus “puffery” —general statements of opinion that people are supposed to reasonably interpret as not being factually true. It’s all the marketing ads we read on a day-to-day basis. Silicon... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

22 Jul 2019
Book

How to Be a Digital Platform Leader

becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of scale generally have higher... View Details

Keywords: by Martha Lagace

02 Mar 2010
First Look

First Look: March 2

societies—what might be termed leadership with a big "L?" Or does it mean something fine grained and local—leadership with a small "l"? Taxes, Dividends and International Portfolio Choice Authors:Mihir Desai and D.... View Details

Keywords: Martha Lagace

Web

Wyss House | About

faculties of this and other universities around the globe.” As chairman and CEO of Synthes, Inc., Wyss spearheaded the development of a $2.3 billion, 8,500-employee international company that revolutionized the orthopedic device View Details

2009
Report

Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?

By: Christian H.M. Ketels

Less than a year after the first Nordic Globalization Barometer has been launched, the state of the world economy has changed dramatically. A deep financial crisis is taking its toll on investors, borrowers, and the financial institutions that serve them. A deep... View Details

Keywords: Economic Slowdown and Stagnation; Financial Crisis; Financial Markets; Globalized Economies and Regions; Competitive Strategy; Scandinavia

Citation

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05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

Marijk C. van der Wende Abstract— Recent geopolitical events, such as Brexit and the retreat from multilateral trade and cooperation by the USA, have created waves of uncertainty, especially in the field of higher education, regarding View Details

Keywords: Dina Gerdeman

07 Apr 2015
News

Warrior Spirit

worked as a summer intern at Bain, a position he applied for simply because it paid the most; he used the entire sum to help cover his younger brother’s tuition fees that fall semester at Cornell. Despite the stressful circumstances,... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

tailored for their situation. Artificial intelligence should enable better solutions. Is the market ready to support your solution? As more of the world gets digitized, “datafication” (our ability to capture data from many aspects of the... View Details

Keywords: by Rocio Wu

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome of these international... View Details

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

and gradually. Carrots work better than sticks — especially with high-priced, hard-to-replace employees. Scenario 3: The Product Or Market Extension M&a The third category is the M&A deal created to extend a company's product line... View Details

Keywords: by Joseph L. Bower

Web

Entrepreneurship Course Online | HBS Online

Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

organizations. We can learn vicariously from their experiences. Consider the example of one manager who was about to undergo a critical transition in her career, only four years after first becoming a manager. When she was about to step into an executive role as senior... View Details

Keywords: by Linda Hill

Web

Sustainable Business Strategy Course | HBS Online

solving some of the world’s most pressing problems. "The course has completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing." Mayank Dubey Manager, Marketing... View Details

01 Jan 2012
News

Hiroshi Mikitani, MBA 1993

credit cards, online shopping, banking, and the Rakuten Golden Eagles baseball team. With 10,000 employees worldwide, Rakuten currently has a market capitalization of approximately $14 billion. It is the number one e-commerce company in... View Details

Web

Cluster Studies - Institute For Strategy And Competitiveness

Development in Inner Cities Economic Development in Rural Areas Cluster Studies International Cluster Competitiveness Profiles Cluster Studies Cluster Studies Clusters are geographic concentrations of interconnected companies, specialized... View Details

16 Jun 2015
First Look

First Look: June 16, 2015

senior executives emphasize in their communications. We find that our measure of disclosure time horizon is associated with capital market pressures and executives' short-term monetary incentives. Consistent with the language emphasized... View Details

Keywords: Sean Silverthorne

Web

Research - Race, Gender & Equity

Management 2 results Amy W. Schulman General Management Lumumba B. Seegars Organizational Behavior 1 result Debora L. Spar General Management 2 results Sandra J. Sucher General Management 6 results Matthew C. Weinzierl Business, Government and the View Details

27 Oct 2009
First Look

First Look: October 27

of a market mechanism to draw out knowledge from diverse external sources to solve internal problems. Creating Common Ground: Propositions about Effective Intergroup Leadership Author: Rosabeth M. Kanter... View Details

Keywords: Martha Lagace

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details