Publications

May 2020 (Revised April 2024)
Case

Gavi and COVID-19: Pandemic of the Century

By: Tarun Khanna and Sid Misra

Gavi has helped immunize over 760 million children in the world's poorest countries over the past 20 years saving 13 million lives. How should Gavi respond to the need for a vaccine for the worldwide COVID-19 pandemic? View Details

Keywords: Vaccine; Pandemics; Healthcare; COVID-19; Health Pandemics; Health Care and Treatment; Emerging Markets; Crisis Management; Alliances

September 2006 (Revised August 2007)
Case

Ricardo Software

Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine simulation software to help him in his work. View Details

Keywords: Information Technology; Software; Motorcycle Industry

07 Aug 2011
News

Read the fine print to get money's worth from group deals

09 May 2018
News

Experts puzzle over Partners-Harvard Pilgrim merger talks

17 Apr 2024
Video

Career Journeys | Bella del Hierro

Video

2017 MBA Fellowship Celebration: Michael Raiche

March 2013
Module Note

Leading by Leveraging Workers' Occupational Identities

By: Michel Anteby

This note helps instructors teach about the role of occupational identities in driving efforts and action. It ties together several cases and an exercise that can be taught in leadership/organizational behavior/human resources classes. View Details

Keywords: Organizational Behavior; Work; Occupations; Leadership; Identity; Jobs and Positions

27 Jan 2022
News

‘The Triple Bottom Line Is Better than ESG to Measure a Company’s Financial, Environmental and Social Performance’

01 Feb 2017
News

Apple is no longer the most valuable brand in the world as Google takes top spot

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

tension for the organization, then applied the lens of trust to help them see where trust was breaking down.” Wednesday: Discuss the “good enough” plan with a diverse group of colleagues Share the problem and your plan for fixing it with... View Details

Keywords: by Kristen Senz

Entering StartUpLand: An Essential Guide to Finding the Right Job

Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today’s dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for... View Details

2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research

Register to Read

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

Career Coach

Lisa Li

Lisa is excited to help students who are navigating the consulting recruiting process as well as current consultants who may be looking for career transitions into investing or operating roles. She is most experienced in the biotech and... View Details

September 2015 (Revised February 2017)
Case

MOD Pizza: A Winning Recipe?

By: Boris Groysberg, John D. Vaughan and Matthew Preble

Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage... View Details

Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; United States