Publications

March 2012
Article

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details

Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany

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October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

2021
Working Paper

Which Markets (Don't) Drive Pharmaceutical Innovation? Evidence From U.S. Medicaid Expansions

By: Craig Garthwaite, Rebecca Sachs and Ariel Dora Stern

Pharmaceutical innovation policy involves managing a tradeoff between high prices for new products in the short-term and stronger incentives to develop products for the future. Prior research has documented a causal relationship between market size and pharmaceutical... View Details

Keywords: Pharmaceuticals; Medicaid; Innovation and Invention; Policy; Markets; Research and Development; Pharmaceutical Industry

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December 2012 (Revised January 2014)
Case

Residencial Los Andes

By: Nicolas P. Retsinas and Lisa Strope

Peninsula Investment Group is deciding whether or not to recapitalize an equity investment in a Residencial Los Andes, a residential project in Santiago, Chile, or take a substantial loss. The project did not meet its sales goals and the bank pressured the investors to... View Details

Keywords: Real Estate; Emerging Market; Latin America; Investment Management; Management; Negotiation; Finance; Entrepreneurship; Real Estate Industry; Latin America

Web

Global Crises Data by Country - Behavioral Finance & Financial Stability

Data Global Crises Data by Country Download Data Set in Excel On this page we present data collected over many years by Carmen Reinhart (with her coauthors Ken Rogoff, Christoph Trebesch, and Vincent... View Details

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

19 Nov 2015
News

A Hard Sell: Bringing Cultured Beef to Market

June 1995 (Revised May 1996)
Teaching Note

Levi Strauss & Co.: Global Sourcing Series TN

By: Lynn S. Paine and Joshua D. Margolis

Teaching Note for (9-395-127) and (9-395-128). View Details

Keywords: Apparel and Accessories Industry; China

September 1994
Teaching Note

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

By: Stephen A. Greyser and Robert F Young

Teaching Note for (9-594-046). View Details

Keywords: Shipping Industry

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

2015
Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn

In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details

Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Food and Beverage Industry

Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets... View Details

01 Dec 2017
News

2017 in Real Estate: A Local Business Goes Global

Real estate has traditionally been a local business, but more and more, it’s becoming global, the same way so many other businesses have. On a year-to-year basis, we’ve been seeing global cross-border flows... View Details

Keywords: Real Estate

2004
Chapter

The Globalization of Markets' Revisited: Japan After Twenty Years

By: Hirotaka Takeuchi

Keywords: History; Globalized Economies and Regions; Globalized Markets and Industries; Japan

January 2018 (Revised January 2024)
Supplement

Wanxiang Group: A Chinese Company's Global Strategy (C)

By: William C. Kirby, Yuanzhuo Wang and Daniel Fu

This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details

Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China

January 2018 (Revised October 2019)
Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

July 2010 (Revised June 2012)
Background Note

Note: Regulation of Hedge Fund Managers in the U.K. Before and After the Global Financial Crisis

By: Robert C. Pozen and Melissa Anne Hammerle

This note will examine the regulatory framework for hedge funds in the United Kingdom (UK) before and after the financial crisis of 2008. First, it will discuss European Union (EU)-level regulation that applies to the UK as an EU member state. Second, it will discuss... View Details

Keywords: Financial Crisis; Investment Funds; Governing Rules, Regulations, and Reforms; Laws and Statutes; Business and Government Relations; Financial Services Industry; European Union; United Kingdom