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  • All HBS Web  (2,344)
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  • Research Summary

Overview

Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th... View Details
Keywords: Coffee Production; Institutions; Property Rights; Labor History; Credit; Modernization; Development Economics; Rural Scope; Trade; Food; Agribusiness; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Goods and Commodities; History; Growth and Development; Emerging Markets; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • Web

Staff Catering Guidelines | About

Head (AOM) or Business Manager. HBS may also pay for a meal when there is a business meeting with EXTERNAL guests. In some cases, the School pays for the food and beverages for... View Details
  • February 1981 (Revised June 1993)
  • Case

Harris Seafoods, Inc.

By: William E. Fruhan Jr. and William A. Sahlman
Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details
Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Food and Beverage Industry; Food and Beverage Industry
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Fruhan, William E., Jr., and William A. Sahlman. "Harris Seafoods, Inc." Harvard Business School Case 281-054, February 1981. (Revised June 1993.)
  • December 2011
  • Case

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius
Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details
Keywords: Negotiation; Food and Beverage Industry
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Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.
  • December 2010
  • Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
  • June 2022
  • Teaching Note

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 721-419. On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years... View Details
Keywords: B2B Vs. B2C; Technological Innovation; Business Startups; Cost Management; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Teaching Note 722-457, June 2022.
  • February 2012 (Revised November 2012)
  • Case

Bain Capital: Outback Steakhouse

By: Paul Gompers, Kristin Mugford and J. Daniel Kim
Bain Capital had purchased Outback Steakhouse in 2007 and despite the myriad initiatives to improve operations, the financial collapse in 2008 threatened the company's ability to meet its loan covenants. Outback's performance steadily declined throughout the year. How... View Details
Keywords: Private Equity; Acquisition; Mergers and Acquisitions; Performance Expectations; Borrowing and Debt; Financial Services Industry; Financial Services Industry
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Gompers, Paul, Kristin Mugford, and J. Daniel Kim. "Bain Capital: Outback Steakhouse." Harvard Business School Case 212-087, February 2012. (Revised November 2012.)
  • 14 Oct 2015
  • News

Blue Apron's Got Big Plans For Dinner - But So Do Its Hungry Rivals

Keywords: Plated; Food and Beverage Stores; Food and Beverage Stores
  • 14 Feb 2019
  • Cold Call Podcast

The Delicious History of Hershey's Chocolate

Keywords: Re: Nancy F. Koehn; Food & Beverage; Education
  • 14 Oct 2014
  • News

The Steve Jobs of Beer

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • December 1999 (Revised October 2001)
  • Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
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Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
  • August 1994
  • Case

Kirin Brewery Company, Ltd.

Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details
Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan
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Cooper, Robin. "Kirin Brewery Company, Ltd." Harvard Business School Case 195-058, August 1994.
  • 01 Sep 2013
  • News

Alumni News | Book Briefs

Life, Liberty, and the Pursuit of Food Rights: The Escalating Battle over Who Decides What We Eat by David E. Gumpert (OPM 5, 1981) (Chelsea Green Publishing) Do Americans have the right to get their View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 01 Aug 2013
  • News

For Clover CEO, openness is first

Keywords: Food and Beverage Stores; Food and Beverage Stores
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 05 Jul 2016
  • First Look

July 5, 2016

case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and View Details
Keywords: Sean Silverthorne
  • April 1986 (Revised January 1993)
  • Case

Au Bon Pain

An eight-year-old company is in the midst of growth. This case follows the company from its inception through its growth stages. Teaching objectives are to understand the problems of growth, partnership, and operations-driven companies. View Details
Keywords: Business Growth and Maturation; Business Startups; Growth and Development; Service Industry; Service Industry
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Kao, John J. "Au Bon Pain." Harvard Business School Case 486-100, April 1986. (Revised January 1993.)
  • 01 Dec 2020
  • News

Steady as She Goes

customers interact with our team and how our team members view themselves. Celebrating that has become an important part of our year.” The events of 2020 meant putting aside financial concerns temporarily View Details
Keywords: April White; COVID-19; change management; leadership; women; grocery stores; Food and Beverage Stores; Food and Beverage Stores
  • June 2010
  • Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025]. View Details
Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Bell, David E., and Mary Louise Shelman. "Monsanto: Helping Farmers Feed the World (TN)." Harvard Business School Teaching Note 510-101, June 2010.
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