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Show Results For
- All HBS Web
(2,344)
- People (5)
- News (299)
- Research (1,829)
- Multimedia (8)
- Faculty Publications (1,503)
- Research Summary
Overview
Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th... View Details
Keywords: Coffee Production; Institutions; Property Rights; Labor History; Credit; Modernization; Development Economics; Rural Scope; Trade; Food; Agribusiness; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Goods and Commodities; History; Growth and Development; Emerging Markets; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- Web
Staff Catering Guidelines | About
Head (AOM) or Business Manager. HBS may also pay for a meal when there is a business meeting with EXTERNAL guests. In some cases, the School pays for the food and beverages for... View Details
- February 1981 (Revised June 1993)
- Case
Harris Seafoods, Inc.
Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details
Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Food and Beverage Industry; Food and Beverage Industry
Fruhan, William E., Jr., and William A. Sahlman. "Harris Seafoods, Inc." Harvard Business School Case 281-054, February 1981. (Revised June 1993.)
- December 2011
- Case
Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details
Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- June 2022
- Teaching Note
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 721-419. On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years... View Details
- February 2012 (Revised November 2012)
- Case
Bain Capital: Outback Steakhouse
By: Paul Gompers, Kristin Mugford and J. Daniel Kim
Bain Capital had purchased Outback Steakhouse in 2007 and despite the myriad initiatives to improve operations, the financial collapse in 2008 threatened the company's ability to meet its loan covenants. Outback's performance steadily declined throughout the year. How... View Details
Keywords: Private Equity; Acquisition; Mergers and Acquisitions; Performance Expectations; Borrowing and Debt; Financial Services Industry; Financial Services Industry
Gompers, Paul, Kristin Mugford, and J. Daniel Kim. "Bain Capital: Outback Steakhouse." Harvard Business School Case 212-087, February 2012. (Revised November 2012.)
- 14 Oct 2015
- News
Blue Apron's Got Big Plans For Dinner - But So Do Its Hungry Rivals
- 14 Feb 2019
- Cold Call Podcast
The Delicious History of Hershey's Chocolate
- 14 Oct 2014
- News
The Steve Jobs of Beer
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- August 1994
- Case
Kirin Brewery Company, Ltd.
Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details
Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan
Cooper, Robin. "Kirin Brewery Company, Ltd." Harvard Business School Case 195-058, August 1994.
- 01 Sep 2013
- News
Alumni News | Book Briefs
Life, Liberty, and the Pursuit of Food Rights: The Escalating Battle over Who Decides What We Eat by David E. Gumpert (OPM 5, 1981) (Chelsea Green Publishing) Do Americans have the right to get their View Details
- 01 Aug 2013
- News
For Clover CEO, openness is first
- 28 Jun 2017
- Research & Ideas
Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business
Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details
- 05 Jul 2016
- First Look
July 5, 2016
case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and View Details
Keywords: Sean Silverthorne
- April 1986 (Revised January 1993)
- Case
Au Bon Pain
An eight-year-old company is in the midst of growth. This case follows the company from its inception through its growth stages. Teaching objectives are to understand the problems of growth, partnership, and operations-driven companies. View Details
Keywords: Business Growth and Maturation; Business Startups; Growth and Development; Service Industry; Service Industry
Kao, John J. "Au Bon Pain." Harvard Business School Case 486-100, April 1986. (Revised January 1993.)
- 01 Dec 2020
- News
Steady as She Goes
customers interact with our team and how our team members view themselves. Celebrating that has become an important part of our year.” The events of 2020 meant putting aside financial concerns temporarily View Details
- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025]. View Details