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Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
“patriotic” content on advertising cards to deflect tensions resulting from societal changes of the period and to present a company and its products as particularly “American.” In their card for the state of New Jersey, a dynamic image of... View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
to get a handle on why getting financing through software-industry guru Ben Rosen (Lotus) led to a different and more effective execution than getting end-of-tax-year money from Chicago-based commodity brokers (Ovation). He also wrote... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
Moving on to the specific drivers at play in our sample cases, we identified two powerful utilitarian motivations: risk-management and competitive advantage creation. Risk Management A common reason for engaging in cross-sector collaboration has been to make use of it... View Details