Direct Marketing - Publications - Faculty & Research

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

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Print View - Course Catalog

whether that is through a direct sales force, a channel sales force, or building an OEM relationship. Sales is the one function that cannot hide behind the veil of corporate doubletalk; sales goals are either made or not made. Every... View Details

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable commodity rather than a... View Details

Keywords: by Martha Lagace; Education

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

teams, (3) board-management relations, and (4) executive compensation. We discuss theoretical implications, and consider future directions and research opportunities. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53344... View Details

Keywords: Sean Silverthorne

04 Apr 2017
First Look

First Look at New Research, April 4

model the technology of step processes with bottlenecks and show how this technology rewards vertical integration, a hierarchical organization, and the use of direct authority. These properties in turn became the organizational hallmarks... View Details

Keywords: Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software development projects. Consistent with... View Details

Keywords: Martha Lagace

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

consumers and in the communities where we operated. Contrary to competitive motives that seek to improve companies' market share, the risk management motivation mainly attempted to preserve a favorable status quo. Very often these were... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

said yes. Once Rovell recruited a celebrity, that person often would cheerfully give him another star's direct line. Rovell quickly built an impressive Rolodex. You can succeed without explicitly swapping favors. Tapes of the show... View Details

Keywords: by Michael Wheeler

01 Jun 2017
News

Life in Lockdown

market research. But first—coffee. “Nothing happens without coffee,” Foalea says. They break into two teams: Foalea, Behrens, and Lymperopoulos go in one direction, Shin and Iubel in the other direction... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

still hard for Japanese companies to adopt real strategies. There are huge pressures for imitation because of consensus decision making. But I think Japanese companies are definitely moving in the direction suggested in this book; it is a... View Details

Keywords: by Martha Lagace & Hilah Geer

28 Aug 2007
First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details

Keywords: Martha Lagace

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

direction and the internal data to understand its own strengths and weaknesses can be overly influenced by outside demands for metrics that may not always be relevant to its ultimate success. “Without understanding outcomes, you can't get... View Details

Keywords: by Julia Hanna

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

opportunities. While most of the IRA takes the form of incentives and tax credits, there are also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the... View Details

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Art Nature Business

the case, "The Ice King," Professor Tom Nicholas illustrates how Tudor pioneered anew industry, creating a global market for a natural resource once considered worthless, and became a key figure in the history of American... View Details

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

programs that are on the mission’s critical path and separating them from the important and the nice to have. Then, until the crisis is over, direct all funds current and future to the former. Lastly, remember that these steps are not... View Details

Keywords: by Danielle Kost

25 Feb 2020
News

Alumni and Faculty Books for March 2020

fulfillment. You must share the reason why you exist and infuse it into everything you do in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and... View Details

01 Oct 1996
News

Lasting Impressions

have in 25 years and then hold onto that ideal. If you graduate from HBS, you'll certainly have the tools to achieve whatever you want, so just stay at it and believe in yourself." Steven B. Belkin founded the Trans National Group, a View Details

Keywords: Deborah E. Blagg

10 Mar 2017
News

The Business of Lego Batman

big movies with Warner Bros and I'm making middle market movies with Netflix, because people now are able to get what they want when they want it, which wasn't the case when I first started the business. Hanna: Can you tell me about your... View Details

Keywords: LEGO; Lego

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Oral Histories | Baker Library

marketing and new product development. She has taught at numerous institutions, including Case Western Reserve University, Old Dominion University, University of Massachusetts Boston, and Barry University Business School in Miami,... View Details

15 Jun 2021
News

HBS Addresses Racial Equity

director of Diversity, Inclusion, and Belonging to transform HBS internally, nurture relationships with the University and our neighbors, and foster a shared vision for racial equity. The CDIO will have a key role in influencing the strategic View Details

Keywords: Jennifer Gillespie

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