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  • 10 Jan 2017
  • News

Street Smarts

“Today, the car is a mobile computing platform,” says Mistele. “We pull information from various sensors in real time and create services around it.” For example, INRIX uses machine learning to provide View Details
  • October 2023 (Revised February 2024)
  • Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
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Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
  • 06 Dec 2021
  • News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal and Laundry Services
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details

    Joseph M. Segel

    Home Shopping Network. Believing that he could do better than HSN, Segel introduced a softer sales approach and an expanded customer service function. Though HSN’s success spawned hundreds of “copy-cats,”... View Details
    Keywords: Entertainment & Broadcast Media
    • 07 Sep 2020
    • Research & Ideas

    How to Help Small Businesses Survive COVID's Next Phase

    small-business owners trying to survive. Strict safety protocols haven’t been enough to get customers through the door for some small businesses, and many owners—crushed by inventory and overhead costs—are grappling with hard choices.... View Details
    Keywords: by Danielle Kost; Service; Service
    • 02 Aug 2024
    • HBS Case

    How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

    entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
    Keywords: by Lane Lambert; Technology; Information Technology
    • Web

    Thomas Stemberg | Baker Library

    office supplies, where customers wheeled their own carts through aisles of discounted office offerings from faxes and computer printers to pens and paper products, and, yes, staples. Staples launched in 1986 and not only created but also... View Details
    • 08 Jul 2014
    • First Look

    First Look: July 8

    Extensions address screening and signaling in hiring, the effects of an imperfect legal system, and social norms of fairness. We illustrate our arguments with examples from practice. Download working paper: http://ssrn.com/abstract=2378558 How Do View Details
    Keywords: Carmen Nobel
    • 01 Apr 1998
    • News

    Emerging Information

    IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details
    Keywords: Paul Michelman
    • 01 Mar 2010
    • News

    Money Matters

    funds, and insurance companies — in two key ways. Rather than open a high-cost retail branch network and wait for customers to walk in, iTrust has forged partnerships with 130 large and midsized companies across India to become a... View Details
    Keywords: Roger Thompson; Finance
    • 01 Jun 2024
    • News

    Case Study: Ready for an Upgrade

    Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
    Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
    • 27 Jul 2023
    • Blog Post

    Buy Big, Sell Small

    tolerance for risk and responsibility, Shruti returned to India and jumped into entrepreneurship “head first, feet next.” With a startup team, she began fine-tuning plans to launch a digital platform to help local travel agents maximize their effectiveness through... View Details
    • April 2001
    • Teaching Note

    MindSpring TN

    By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
    Teaching Note for (9-899-178). For book only - not listed on case. View Details
    Keywords: Customer Satisfaction; Growth and Development Strategy; Mergers and Acquisitions; Organizational Culture; Competitive Strategy; Web Services Industry
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    Related
    Rayport, Jeffrey F., Steven Silverman, and William A. Sahlman. "MindSpring TN." Harvard Business School Teaching Note 901-039, April 2001.
    • 05 Jun 2006
    • Research & Ideas

    Using Competition to Reform Healthcare

    business of providing services to patients. (Those who are uncomfortable with the notion of businesses in health care can substitute the term service lines.) The question "What business are we in?"... View Details
    Keywords: by Michael E. Porter; Health
    • 02 Apr 2015
    • Research & Ideas

    Digital Initiative Summit: Freeing Patient Data to Enable Innovation

    customer experience is so poor across the health care industry. "Employers do. So there's no real driver for quality." Hsiang (HBS MBA 2010), a health data advisor for the White House's US Digital Service... View Details
    Keywords: Re: Karim R. Lakhani; Health
    • 20 Dec 2018
    • Cold Call Podcast

    Using Fintech to Disrupt Eastern Bank from Within

    Keywords: Re: Karen Mills; Financial Services; Financial Services
    • 22 Nov 2011
    • News

    A Storybook Beginning

    constantly: POM and Service Management,” he states. “Ordering 500 Kindles, shipping them halfway around the world, getting them, intact, through customs and to schools way off the beaten track — that could... View Details
    Keywords: Educational Services; Educational Services; Educational Services; Educational Services
    • Web

    LGBTQ+ Pride Month | Baker Library

    "Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
    • 01 Sep 2024
    • News

    Reduce, Reuse, Recycle

    Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details
    Keywords: Jennifer Meyers
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