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- All HBS Web
(2,486)
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- Research (1,700)
- Events (3)
- Multimedia (9)
- Faculty Publications (945)
- 10 Jan 2017
- News
Street Smarts
“Today, the car is a mobile computing platform,” says Mistele. “We pull information from various sensors in real time and create services around it.” For example, INRIX uses machine learning to provide View Details
- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
- 06 Dec 2021
- News
In My Humble Opinion: Come Clean
Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details
Joseph M. Segel
Home Shopping Network. Believing that he could do better than HSN, Segel introduced a softer sales approach and an expanded customer service function. Though HSN’s success spawned hundreds of “copy-cats,”... View Details
Keywords: Entertainment & Broadcast Media
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners trying to survive. Strict safety protocols haven’t been enough to get customers through the door for some small businesses, and many owners—crushed by inventory and overhead costs—are grappling with hard choices.... View Details
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
- Web
Thomas Stemberg | Baker Library
office supplies, where customers wheeled their own carts through aisles of discounted office offerings from faxes and computer printers to pens and paper products, and, yes, staples. Staples launched in 1986 and not only created but also... View Details
- 08 Jul 2014
- First Look
First Look: July 8
Extensions address screening and signaling in hiring, the effects of an imperfect legal system, and social norms of fairness. We illustrate our arguments with examples from practice. Download working paper: http://ssrn.com/abstract=2378558 How Do View Details
Keywords: Carmen Nobel
- 01 Apr 1998
- News
Emerging Information
IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details
Keywords: Paul Michelman
- 01 Mar 2010
- News
Money Matters
funds, and insurance companies — in two key ways. Rather than open a high-cost retail branch network and wait for customers to walk in, iTrust has forged partnerships with 130 large and midsized companies across India to become a... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 27 Jul 2023
- Blog Post
Buy Big, Sell Small
tolerance for risk and responsibility, Shruti returned to India and jumped into entrepreneurship “head first, feet next.” With a startup team, she began fine-tuning plans to launch a digital platform to help local travel agents maximize their effectiveness through... View Details
- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case. View Details
- 05 Jun 2006
- Research & Ideas
Using Competition to Reform Healthcare
business of providing services to patients. (Those who are uncomfortable with the notion of businesses in health care can substitute the term service lines.) The question "What business are we in?"... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
customer experience is so poor across the health care industry. "Employers do. So there's no real driver for quality." Hsiang (HBS MBA 2010), a health data advisor for the White House's US Digital Service... View Details
- 20 Dec 2018
- Cold Call Podcast
Using Fintech to Disrupt Eastern Bank from Within
- 22 Nov 2011
- News
A Storybook Beginning
constantly: POM and Service Management,” he states. “Ordering 500 Kindles, shipping them halfway around the world, getting them, intact, through customs and to schools way off the beaten track — that could... View Details
- Web
LGBTQ+ Pride Month | Baker Library
"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details
Keywords: Jennifer Meyers