Customer Focus - Publications - Faculty & Research

06 Sep 2016
First Look

September 6, 2016

Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building... View Details

Keywords: Carmen Nobel

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

scale, these alternative players have the potential to fundamentally change the way in which small businesses access capital, creating greater competition, price transparency, and a better customer experience. Emerging online players are... View Details

Keywords: by Karen Mills; Banking; Financial Services

May 2024
Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

Citation

Purchase

01 Mar 2006
News

Faculty Books

developing innovative products and services. He discusses the full range of activities required: learning about customer needs; managing experimentation and problem-solving; product-development process design and improvement; and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

17 May 2016
First Look

May 17, 2016

than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW... View Details

Keywords: Sean Silverthorne

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

different markets with different customers and employ different business models than those traditionally successful in the established organization, they are typically undervalued by that organization. Managers refuse to provide the... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one priority. What else do you View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

sending some customers charity vouchers and others more standard product discounts (15% off your next purchase)—will allow companies to compare directly the ROI on charitable actions versus more traditional marketing actions - and... View Details

Keywords: by Sean Silverthorne

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

29 Oct 2021
Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

an online to offline customer journey, lowering the cost of health care for women. Plenna focuses on gynecology for modern women, aged 18 to 30 years old. First we want to crack this problem, and then expand to other areas of care, such... View Details

06 Dec 2021
News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details

Keywords: April White; Nonstore Retailers; Retail Trade

01 Jun 1996
News

Reinventing Marketing

Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details

Keywords: by Marc J. Epstein

15 Sep 2009
First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success... View Details

Keywords: Martha Lagace

01 Mar 2014
News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details

01 Dec 2002
News

What You Know Depends on Where You Go

HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details

Keywords: by Peter Jacobs

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Morgan Roberts at a recent conference. But what are the nuts-and-bolts details of starting and sustaining a minority-owned business in today's tough economy? Panelists at the 2003 H. Naylor Fitzhugh Conference emphasized the well known need for View Details

Keywords: by Julia Hanna

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

will solve this one. But nobody seems to have noticed. Most green scorecards, corporate strategies, media, and shareholder analyses of businesses focus almost entirely on operational greening activities and policies, but not on whether... View Details

Keywords: by Michael Toffel & Auden Schendler

Profile

Michael R. Bloomberg

City, a metropolis reeling from the shock of the horrible events of 9/11 and facing enormous economic and cultural challenges. Bloomberg led the city back to its feet and through the financial crisis that began in 2008. His focus on... View Details

Publications