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- All HBS Web
(3,381)
- People (12)
- News (706)
- Research (1,936)
- Events (4)
- Multimedia (3)
- Faculty Publications (1,304)
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- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
by advances in communications and information technology and dramatic improvement in global logistics, fueled the outsourcing of jobs to emerging markets. More jobs disappeared as American companies opted for automation, which replaced... View Details
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
the basic communications infrastructure) and it allows for a whole range of media to be combined in exciting and innovative ways. But I still don't think that gives it any particular edge on history. Society has not been fundamentally... View Details
Keywords: by Sean Silverthorne
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
problem. Of course, it makes it easier that those companies are industry leaders with unique products customers want regardless of any inducements, says Healy. But he suspects another factor is also at work. "People know they are not... View Details
Keywords: by Michael Blanding
- 23 Mar 2011
- Research & Ideas
China’s 60-Year Road from Revolution to World Power
in state industries—became a closed caste, an industrial elite with hereditary jobs, and with privileges and security far above that of their rural cousins. If anything, the gap between urban and rural identities became greater. And the... View Details
Keywords: by William C. Kirby
- 10 May 2011
- First Look
First Look: May 10
3). These results add to the literatures on both Gricean conversational norms and goal-directed attention. We discuss the practical implications of our findings in the contexts of interpersonal communication and public debates. Read the... View Details
Keywords: Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
- 21 Aug 2000
- Research & Ideas
Faculty Research Looks to Latin America
you: more police equals less crime. But there has been no evidence to support that [in previous studies]. "In 1994 there was a terrible terrorist attack on the Jewish community in Buenos Aires. Afterwards, the government placed one... View Details
Keywords: by Martha Lagace
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
months, three of the four tire manufacturers there ceased to exist as independent corporations. In this excerpt from "From Community of Innovation to Community of Inertia: The Rise and Fall of the Akron... View Details
- 17 Dec 2013
- First Look
First Look: December 17
theoretical and practical implications of our research. Publisher's link: http://francescagino.com/#/motivation_research August 2013 Journal of Economics and Management Strategy Doing Well by Doing Good? Community Development Venture... View Details
Keywords: Carmen Nobel
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
interests of the corporation. Contrary to popular belief, this does not mean maximizing shareholder value without regard for the effect on employees, customers, suppliers, the environment, or the communities in which the corporation does... View Details
Keywords: by Carla Tishler
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
guys in any industry are bigger than General Motors, yet that company is benefiting from its competitors in marketing its OnStar navigation and communication system. "Why would GM license OnStar to... View Details
Keywords: by David Stauffer
- 03 Sep 2013
- First Look
First Look: September 3
practices in structural units that align with the logic emphasized by the practice: when adopting practices reflecting a market logic, organizations will locate them in mainline business units, such as marketing; conversely, when adopting practices reflecting a View Details
Keywords: Sean Silverthorne
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
noting that a regional or community bank is their main financing partner. Is There A Credit Gap For Small Businesses? There is disagreement over whether there is indeed a credit gap when it comes to small business. Banks say that there is... View Details
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
here. In 2004, we also expect mergers and acquisitions activity to heat up as many industries are consolidating on a European or global basis. Industries that we are watching include airlines, pharma, and... View Details
Keywords: by Cynthia Churchwell
- October 2024
- Case
Edizione
By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen
This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details
Keywords: Leadership Style; Leading Change; Leadership Development; Family Business; Family Ownership; Communication Strategy; Crisis Management; Management Style; Change Management; Asset Management; Management Succession; Private Equity; Corporate Governance; Organizational Culture; Reputation; Public Opinion; Mergers and Acquisitions; Diversification; Expansion; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Italy; Europe
Montgomery, Cynthia A., Dante Roscini, Elena Corsi, and Hugo Etchegoyhen. "Edizione." Harvard Business School Case 725-395, October 2024.
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
industry is in turmoil. Many business schools are revisiting their offerings to see if they still have relevance in the 21st century. And HBS is using its centennial year to convene worldwide experts on business education and plot its... View Details
Keywords: by Staff
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States