Attraction - Publications - Faculty & Research

07 May 2013
First Look

First Look: May 7

to existing competitors in a local market. We provide evidence that these results are due to a sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in... View Details

Keywords: Carmen Nobel

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

participate in the equity markets unless they had a lot of money. In 2001, however, a law requiring net assets per share to remain above 50,000 yen was repealed, clearing the way for firms to split to lower prices, and thus attract retail... View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

12 Nov 2008
Research & Ideas

The Marketing of a President

positive and unruffled demeanor, and his compelling biography attracted the attention and empathy of voters. Second, Obama converted this empathy into tangible support. More citizens volunteered time and money to help the Obama campaign... View Details

Keywords: by John Quelch

16 Nov 2021
News

Getting Back Together for Global Networking Night; Healthcare Conference Draws New Interest

Plan, Drake is leading a comprehensive strategy for inclusive excellence throughout the HBS community of faculty, staff, students, alumni, and other constituents. Organized by HBSAAA copresidents Sara Clarke (MBA 1997) and Lewis Long (MBA 1991), the event View Details

Keywords: Margie Kelley

01 Mar 2003
News

Naina Lal Kidwai

encourage investment in the energy sector would also boost competitiveness. What are attractive investment opportunities in India? Sectors that require technical and labor-intensive input, such as software services, business process... View Details

Keywords: Garry Emmons; Funds, Trusts, and Other Financial Vehicles; Finance

Profile

Maura Sullivan

Maura Sullivan sees in HBS many of the same qualities that had attracted her to the U.S. Marine Corps. "Choosing the right branch of the armed services was easy," Maura says. "I liked the camaraderie, the discipline, the... View Details

08 Oct 2013
First Look

First Look: October 8

start-ups to gain knowledge and agility. The logic of corporate venturing is compelling: a well-run fund can help a firm respond quickly to changes in markets and gain a better view of threats. In some cases, it can stimulate demand for a company's own products. And... View Details

Keywords: Sean Silverthorne

18 Nov 2008
First Look

First Look: November 18, 2008

Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109034 PublicationsAttracting Flows by Attracting Big Clients Authors:Lauren Cohen and Breno Schmidt Publication:Journal of Finance... View Details

Keywords: Martha Lagace

10 Dec 2007
HBS Case

One Laptop per Child

particular product priced very attractively for consumers. With the XO laptop, action pricing met a new level of complexity. OLPC set a price goal, $100, which seemed challenging but doable based on the XO's technological building blocks... View Details

Keywords: by Martha Lagace; Computer

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

commercial hindrance. A recent study of more than 500 biomedical startups suggests that ventures rooted in the core research of their founders have a more challenging time reaching key measures of success, such as raising capital or View Details

Keywords: by Ben Rand; Biotechnology; Health

Web

Launching Tech Ventures - Course Catalog

founder’s psychology. LTV helps students learn the playbook for finding product-market fit while learning to design more attractive, enduring business models, answering the question why some startups are valued at only 2x revenue while others are valued at 20x and why... View Details

24 Jan 2025
News

The Network Effect

Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) When Dina Model and Karan Mathur (both MBA 2015) met through mutual friends during their first year at HBS, neither was envisioning a future business deal. “We didn’t realize that we had shared... View Details

Profile

Matt Oppenheimer

for Youth. "My initial plan was to spend more time in business directly out of college," Matt says. "But I decided to get my MBA earlier to help me fulfill my nonprofit commitments more effectively." Engaged, energized and excited Although the case... View Details

Profile

Krishna Yeshwant

feeling that I was working to make someone else richer, not to follow a real passion," Krishna says. Attracted to Boston for its prominence in both medicine and high technology, Krishna enrolled in premed classes at Harvard Extension... View Details

15 Apr 2022
News

Funding His Purpose

patient served—would have access to the more flexible capital of a loan. Letelier started with his own money and began to attract grantors to fund SITAWI when he had a track record of successful projects. “My pitch to the donor was, ‘If... View Details

09 Feb 2017
News

Turning Disorder into Opportunity

Sonne explained that children are attracted to dandelions, intrigued by them, but as people get older they begin to see them as weeds. “A weed is really a plant in an unwanted place. If you take that plant to a wanted place you’ll find... View Details

Keywords: Jennifer Myers

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

also earn an attractive profit. In this way, market capitalism can be a legitimate and sustainable solution for some of the world's major problems. Key concepts include: HBS research shows that attitudes toward market capitalism fall into... View Details

Keywords: Re: Multiple Faculty

Profile

Kendall Brinker

"But it's amazing how quickly you get to know 90 people. They make the campus a comfortable environment – there's always someone I can approach with my questions." Outside of classes, Kendall has attracted speakers and organized... View Details

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

sustainability, values alignment, and impact, creating a market that has grown almost 25 percent since 2014; it now represents $23 trillion in assets globally. “The potential to deploy capital to obtain financial returns while also doing good has View Details

Keywords: Julia Hanna

01 Oct 1998
News

New Loan Program Signals Breakthrough in MBA Financial Aid

tool to attract exceptional young leaders, particularly those from outside the United States," says James T. Millar (MBA '92), director of MBA Admissions and Financial Aid. "No other business school offers anything like it." The new... View Details

Publications