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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous... View Details
Keywords: by Sarah Jane Gilbert

    Peter Tufano

    Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

    Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil ＆ gas; petroleum; real estate; retail financial services; state government; utilities; video games
    • Research Summary

    Firm Performance, Senior Management, and Managerial Representation

    While my work on strategic human capital studies how the characteristics of management shape performance, this work in effect focuses on the reverse: how performance shapes a key characteristic of the firm's management

    Working with Professor David Thomas,... View Details

    • December 2014
    • Article

    The Discipline of Business Experimentation

    By: Stefan Thomke and Jim Manzi
    The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
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      John A. Deighton

      John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

      Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
      • 03 Jan 2018
      • Working Paper Summaries

      Framing Violence, Finding Peace

      Keywords: by Kristin Fabbe, Chad Hazlett, and Tolga Sinmazdemir
      • Mar 2012
      • Article

      Choosing the United States

      A location decision is, in many respects, a referendum on a nation's competitiveness. When a company decides, say, to build a new plant in China rather than in the United States, it is effectively voting on the question of which country can best enable its success in... View Details
      • January 1994
      • Case

      National Convenience Stores, Inc.

      By: Steven R. Fenster, Stuart C. Gilson and Roy Burstin
      National Convenience Stores seeks to emerge from Chapter 11. Central to the nature of the reorganization plan is the company's determining enterprise value. The various constituencies (secured debt, unsecured debt, etc.) will seek to find an enterprise value that... View Details
      Keywords: Capital Structure; Valuation; Restructuring; Strategic Planning; Borrowing and Debt; Food and Beverage Industry; Texas
      Related
      • 14 Nov 2014
      • News

      High-Frequency Traders Turn to the Online Ad Market

      • 16 Sep 2016
      • News

      The Morning Risk Report: Better Performance Follows ESG Proposals

      • 26 Jul 2016
      • News

      The Science Behind Why You Don’t Save (And What To Do About It)

        Lorry Wu

        Lorry (Shaolong) Wu is a PhD student at Harvard Business School and an affiliate of the Digital Data Design (D^3) Institute at Harvard.

        His current research interests include innovation, entrepreneurship, and the economics of technology. He received a B.S.... View Details

        • Web

        Site Map

        Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Foundry Global Health Care Impact Investments... View Details
        • 17 Jun 2016
        • Working Paper Summaries

        Management as a Technology?

        Keywords: by Nicholas Bloom, Raffaella Sadun, and John Van Reenen
        • August 1995
        • Case

        Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges

        By: Richard L. Nolan
        Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details
        Keywords: Information Technology; Information Infrastructure; Applications and Software; Organizational Design; Problems and Challenges
        Related
        • 04 Apr 2013
        • News

        Lessons of a temporary city

        • 22 Feb 2017
        • News

        Why Boards Aren’t Dealing with Cyberthreats

        • 26 Mar 2012
        • News

        What Neuroscience Tells Us About Consumer Desire

        • 16 Apr 2009
        • Working Paper Summaries

        Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies

        Keywords: by Corinne Bendersky & Kathleen L. McGinn
        • Teaching Interest

        Design of Field Research Methods (DFRM)

        Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details