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  • Web

HBS - Key Metrics

CY2020 CY2019 CY2018 GHG Emissions 6 (metric tons of CO2 equivalent) 9,098 9,103 11,562 11,614 Energy (kbtu) 7 121,948,442 122,569,467 150,713,824 152,538,748 Water (100 cubic feet) 8 32,735 40,754 51,025 48,626 Municipal Solid Waste (tons) 9 204 196 394 357 US... View Details
  • 25 Apr 2011
  • Research & Ideas

What CEOs Do, and How They Can Do it Better

should for the moment be interpreted as suggestive correlations rather than firm causality statements. Even so, encouraged by the results of the initial study, the group is planning to continue along this line of research by expanding the data View Details
Keywords: by Michael Blanding
  • 11 Apr 2024
  • News

Mission Control

then you reflect on the environment that you grew up in. And they have a few other exercises around that. And so, you really spent a substantial amount of time just collecting data and associations and thoughts from your history. DM: When... View Details
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • 11 May 2022
  • Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

husband and I grow as a team when it comes to managing our household and our collective careers. Sally Sorte Year: Second Mom of: Olivia (2 years) Pre-HBS Industry: Teach for America, Google, founded a charter school, McKinsey Post-HBS... View Details
  • Web

the Art of American Advertising - Advertising Products

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets Advertising Products Trade Catalogs... View Details
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

different systems, different data collection habits, different quality.” The first step is cleaning up the data so the different systems can be leveraged together. She pointed to companies like Anheuser-Busch, which frequently... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
  • August 2019
  • Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock
In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America
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  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

witnessing firms developing and experimenting with much more radical risk-mitigating technologies. These include developing new products and processes that mitigate contagion risk. For example, in China, robots have been designed to deliver medicines, meals, and to... View Details
Keywords: by Hong Luo and Alberto Galasso
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Related
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

those outside the industry. “We’re not saying expertise is bad,” Shu hastens to add. “We just aren’t finding any evidence that industry expertise is required for the collective group to effectively assess the commercial potential of an... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 30 Nov 2023
  • Blog Post

College Students, Take a Sneak Peek at the HBS MBA

in between. At Peek you’ll have the opportunity to attend multiple sessions that include a career workshop, mock case sessions, an alumni panel, and a current student panel! You’ll have the chance to interact with students from around the world to View Details
  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
  • 30 Jun 2022
  • News

Scaling Hope

employers use it today. D’Antonio also is helping to fund research into the treatment of addiction, and he recently penned a moving collection of essays—“Love the Kid, Hate the Disease”—that he released as a website... View Details
  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come to us through the View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 18 Apr 2000
  • Research & Ideas

Learning in Action

Bean, the U.S. Army's Center for Army Lessons Learned (CALL), AT&T's Bell Laboratories, the Timken Companies and General Electric's Change Acceleration Process (CAP).   L.L. Bean has long relied on inquiry as a source of learning to deepen its understanding of... View Details
Keywords: by David A. Garvin
  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

We know surprisingly little about mergers and acquisitions, despite the buckets of ink spilled on the topic. In fact, our collective wisdom could be summed up in a few short sentences: Acquirers usually pay too much. Friendly deals done... View Details
Keywords: by Joseph L. Bower
  • Web

Running Jobs - Research Computing Services

compute cluster as well as details for doing so effectively. Guidelines for Choosing Resources The HBSGrid's collection of compute nodes and servers are all coordinated by the software system Load Sharing Facility, otherwise known as LSF... View Details