Publications

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion... View Details

Keywords: by Sarah Jane Gilbert; Sports

November 1999 (Revised April 2002)
Case

Tim Hertach at GL Consulting (A)

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Ten years into his career after graduating from HBS, Tim Hertach discovers billing irregularities at his consulting firm. He must decide whether (and how) to challenge senior management or to stay quiet and protect his career. View Details

Keywords: Decisions; Ethics; Accounting; Consulting Industry

April 2004 (Revised April 2011)
Case

Enron Corporation: May 6, 2001 Sell Recommendation

By: David F. Hawkins and Jacob Cohen

A consulting firm to institutional investors recommends selling Enron Corp.'s equity short on May 6, 2001, while many sellside analysts are recommending the stock as a "buy." View Details

Keywords: Judgments; Financial Reporting; Investment; Competency and Skills; Financial Statements; Consulting Industry

January 2004 (Revised April 2004)
Case

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins and Jacob Cohen

Even though Ford Motor Co. reports improved profitability, an equity analyst issues a sell recommendation and Standard & Poor's downgrades long-term debt. View Details

Keywords: Quality; Business Earnings; Valuation; Investment Return; Profit; Financial Statements; Revenue; Auto Industry; Auto Industry

01 Sep 2020
News

Saving Grace

Illustration by Neil Webb About a year before he reached retirement, Frank Chapman started mapping out the travels he and his wife envisioned for their golden years. A career accountant for British telecom companies, he thought it best to... View Details

Keywords: Jen McFarland Flint

Web

Policy - Business & Environment

Confronting Climate Change Policy From obstruction to leadership For much of the last 50 years, powerful segments of the business community have opposed government action on climate change. The fossil fuel industry in particular, seeing... View Details

October 2000 (Revised March 2004)
Case

Software Associates

By: Robert S. Kaplan

The president of a small consulting firm has just seen his second-quarter profit and loss statement, showing an increase in revenues but a substantial decline in profits. He asks his chief financial officer to explain the results. The CFO works hard to accumulate... View Details

Keywords: Budgets and Budgeting; Cost; Financial Statements; Production; Management Analysis, Tools, and Techniques; Information Technology Industry; Information Technology Industry

April 1997
Case

Romeo Engine Plant (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Computer Industry

March 1, 2021
Article

Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets

By: Stephen Comello, Gunther Glenk and Stefan Reichelstein

Comprehensive global decarbonization requires that transportation services cease to rely on fossil fuels for power generation. This paper develops a generic, time-driven life-cycle cost model for mobility services to address two closely related questions central to the... View Details

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28 Jul 2015
First Look

First Look: July 28, 2015

literature on disability insurance does not account for this intertemporal channel, it may underestimate the total work-disincentive effect of SSDI. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49390 Working Papers... View Details

Keywords: Carmen Nobel

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

development. Outside of work she enjoys keeping up with her social media accounts on Twitter, Instagram and Google+. Matthew is a senior level business development executive within a CPG firm. He is not particular about the View Details

Profile

Abena Nyantekyi-Owusu

that contribute to development and are crucial for growth.” Abena began with GE’s medical and health care device divisions, serving as a business analyst responsible for “increasing growth and market share” in West & Central Africa. When she became an View Details

01 Apr 1997
News

Facing the Music

industry's release of an unprecedented total of twenty thousand new titles. Is there trouble brewing for the business with a beat, a virtually recession-free industry for the past fifty years? To shed some light on the situation, the... View Details

Keywords: Marguerite Rigoglioso

Web

The Art of American Advertising: 1865 - 1910

cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for... View Details

01 Jun 1998
News

Short Takes

Who Benefits from Bonuses? Over the past decade, senior corporate executives have been earning record-high bonuses in record-high numbers. What accounts for this striking increase? Do bonuses motivate executives and enhance organizational... View Details

Keywords: Orna Feldman and Caroline Chauncey

November 2002 (Revised March 2007)
Case

Keane's Acquisition of Metro Information Services (A)

By: Francisco de Asis Martinez-Jerez

On August 21, 2001, Keane, Inc. announced the acquisition of Metro Information Services, Inc. This case analyzes the challenges facing firms and examines transactions whose major source of value creation hinges on intangible assets (e.g., people or knowledge). View Details

Keywords: Mergers and Acquisitions; Value Creation; Goodwill Accounting; Problems and Challenges; Information Technology Industry; Information Technology Industry

06 Dec 2021
News

Truth Be Told

state or another industry to find a job, and they may not find a job at the same level. But when we expanded to a longer term, looking at a variety of consequences over time, we found that the amount of money whistleblowers get seems to... View Details

Keywords: April White; Corporate, Subsidiary, and Regional Managing Offices; Management

May 1987 (Revised November 1998)
Case

John Deere Component Works (A)

By: Robert S. Kaplan

The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry