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  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • 16 Dec 2002
  • Lessons from the Classroom

Marrying Distance and Classroom Education

multi-media cases and they're closer to the real world in some ways because you have this more auditory environment. The trouble is that (a) they're more expensive, and (b) that they're harder to update. With a paper case I can simply get some stuff off the View Details
Keywords: by Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

current "Great Recession"—PACCAR has maintained a price premium and outperformed the S&P 500 by several orders of magnitude. One practice among others that sustains this performance: PACCAR provides a 26-page white paper on its View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively... View Details
Keywords: by Martha Lagace
  • 10 Apr 2012
  • First Look

First Look: April 10

case:http://cb.hbsp.harvard.edu/cb/product/612045-PDF-ENG Recorded Future: Searching the Web for Alpha Christopher MalloyHarvard Business School Case 212-057 Recorded Future was a software company that aimed to aggregate the information... View Details
Keywords: Carmen Nobel
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

something, another requirement emerges: the cost of communication must be low enough so that various users can collaborate in an effective way. That is where the Internet comes in. With the web cutting down on both the cost of information... View Details
Keywords: by Michael Blanding
  • 29 Sep 2009
  • First Look

First Look: September 29

quickly became a pop culture phenomenon, talked about on popular television programs such as Oprah and The Tonight Show with Jay Leno, and paid mock tribute to on web sites such as YouTube, where hundreds of video parodies could be found.... View Details
Keywords: Martha Lagace
  • 27 Sep 2016
  • First Look

September 27, 2016

uncertain, ambiguous, and complex (VUCA), Web 2.5-enabled economy. We show that a trio of forces of digital disruption—specifically the disintermediation of the services of instructors and facilitators, the disaggregation of the... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

was called the Knowledge Management (KM) Appliance, but as Web 2.0 tools came into wider use, this evolved into what the company called "Cognizant 2.0" (C2), which was designed to ensure that the KM Appliance capabilities for... View Details
Keywords: Martha Lagace
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

Social Networks Authors:Adam M. Kleinbaum and Michael L. Tushman Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract Idea brokers are good at sparking cross-divisional innovation through their broad social networks. But... View Details
Keywords: Martha Lagace
  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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  • 29 Oct 2013
  • First Look

First Look: October 29

and analyzes a novel data set consisting of a 1% sample of all outward-facing web servers used in the United States. We find that use of Apache potentially accounts for a mismeasurement of somewhere between $2 billion and $12 billion,... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs, including a new web platform to enable individuals and... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

a web of conflicting constraints prematurely, before managers have explored a wide enough range of possibilities. A key role of organizing is to free strategizing efforts and encourage broad search. At the same time, organizing must... View Details
Keywords: Martha Lagace
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud Air offering. In order to gain market share and compete with major cloud providers Amazon... View Details
Keywords: Carmen Nobel
  • 19 Apr 2011
  • First Look

First Look: April 19

Churn Through Greater CHI F. Asís Martínez-Jerez, Thomas Steenburgh, Jill Avery, and Lisa BremHarvard Business School Case 110-052 HubSpot, a web marketing startup, is under pressure from VCs to rapidly acquire new customers and to... View Details
Keywords: Sean Silverthorne

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