The Class the Dollars Fell On - Publications - Faculty & Research

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24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

was premised on an allegory about hillbillies, which working class people outside America's cities found valuable at a time when American ideology was all about engineering life and technological progress.... View Details

Keywords: by Martha Lagace

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

They also developed a learning experience, titled "Innovation Magic", that builds on their insights and backgrounds as teacher, researcher, and performer. The experience starts with magic performances by... View Details

Keywords: by Dina Gerdeman; Consumer Products