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  • October 2005 (Revised October 2006)
  • Case

Infosys (A): Strategic Human Resource Management

By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy
Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details
Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry
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DeLong, Thomas J., Jaya Tandon, and Ganesh Rengaswamy. "Infosys (A): Strategic Human Resource Management." Harvard Business School Case 406-010, October 2005. (Revised October 2006.)

    Ranjay Gulati

    Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

    Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry
    • September 2023 (Revised November 2023)
    • Case

    Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

    By: George Serafeim and Michael Norris
    In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
    Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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    Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
    • 16 Apr 2001
    • Research & Ideas

    Angels Face the Innovator’s Dilemma

    The venture capital industry is ripe for disruption: just like other leading mainstream companies have been for years, according to HBS professor Clayton M. Christensen. As a keynote speaker at the conference and author of the managerial... View Details
    Keywords: by Martha Lagace; Financial Services
    • March 2021 (Revised August 2022)
    • Case

    Seeding and Selling Asana

    By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
    In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
    Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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    Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
    • August 1984 (Revised June 1986)
    • Case

    Cray Research, Inc.

    By: Francis Aguilar
    Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray... View Details
    Keywords: Business or Company Management; Change Management; Corporate Entrepreneurship; Technological Innovation; Growth Management; Product Marketing
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    Aguilar, Francis. "Cray Research, Inc." Harvard Business School Case 385-011, August 1984. (Revised June 1986.)
    • 2021
    • Working Paper

    Quantifying the Value of Iterative Experimentation

    By: Iavor I Bojinov and Jialiang Mao
    Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
    Keywords: Product Development; Value Creation; Research
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    Bojinov, Iavor I., and Jialiang Mao. "Quantifying the Value of Iterative Experimentation." Harvard Business School Working Paper, No. 24-059, March 2024.
    • November 2007 (Revised April 2008)
    • Case

    Hariyali Kisaan Bazaar: A Rural Business Initiative

    By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
    In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
    Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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    Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
    • November 2011 (Revised June 2013)
    • Case

    Allied Electronics Corporation Ltd: Linking Compensation to Sustainability Metrics

    Robert Venter, second-generation Chief Executive (CE) of family-owned Allied Electronics Corporation Ltd (Altron), considered the pros and cons of more clearly linking the firm's compensation system to sustainability performance. In June 2011, Altron, a conglomerate... View Details
    Keywords: Compensation and Benefits; Motivation and Incentives; Environmental Sustainability
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    Eccles, Robert G., George Serafeim, Shelley Xin Li, and Alan Knight. "Allied Electronics Corporation Ltd: Linking Compensation to Sustainability Metrics." Harvard Business School Case 412-075, November 2011. (Revised June 2013.)
    • 11 Mar 2001
    • Research & Ideas

    Evolving for Success [Part Two]

    age: dot-coms, dot-com enablers, and wanna-dots. That's kind of a joke, because many of the pure dot-coms are dead. The dot-com enablers, which are the technology and service firms themselves, are the biggest e-commerce View Details
    Keywords: by Staff

      The Magic That Makes Customer Experiences Stick

      The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

      • December 2012 (Revised October 2013)
      • Case

      Developing the Materiality Matrix at Telefónica

      By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza
      Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details
      Keywords: Sustainability; Sustainability Reporting; Sustainable Strategy; CSR; Corporate Social Responsibility; Communication Technology; Environmental Accounting; Corporate Social Responsibility and Impact; Environmental Sustainability; Telecommunications Industry; Spain
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      Eccles, Robert G., George Serafeim, and Asun Cano-Escoriaza. "Developing the Materiality Matrix at Telefónica." Harvard Business School Case 413-088, December 2012. (Revised October 2013.)
      • February 2011 (Revised February 2012)
      • Case

      Online Marketing at Big Skinny

      By: Benjamin Edelman and Scott Duke Kominers
      Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
      Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
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      Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
      • April 2019
      • Supplement

      OTE: Managing in Times of National Crisis (B)

      By: Juan Alcacer and Emer Moloney
      During the period 2011-2016, CEO and Chairman of Greek telecommunications company OTE Michael Tsamaz guided the company through a much needed transformation with a multi-pronged strategy. View Details
      Keywords: Leading Change; Transformation; Strategy; Technology Industry; Technology Industry; Technology Industry
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      Alcacer, Juan, and Emer Moloney. "OTE: Managing in Times of National Crisis (B)." Harvard Business School Supplement 719-505, April 2019.
      • April 2000 (Revised April 2004)
      • Case

      TixToGo: Financing a Silicon Valley Start-up

      Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details
      Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco
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      Kuemmerle, Walter, and William J. Coughlin Jr. "TixToGo: Financing a Silicon Valley Start-up." Harvard Business School Case 800-376, April 2000. (Revised April 2004.)
      • August 2000 (Revised September 2000)
      • Case

      Extraprise

      By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
      In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details
      Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Information Technology Industry; Information Technology Industry; Boston
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      Datar, Srikant M., Krishna G. Palepu, and Sarah S. Khetani. "Extraprise." Harvard Business School Case 101-001, August 2000. (Revised September 2000.)
      • February 2021
      • Case

      Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

      By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
      In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did... View Details
      Keywords: Solar Energy; Business Model; Business Startups; Developing Countries and Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda
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      Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.
      • January 1986 (Revised March 1997)
      • Case

      Horizon Group

      By: William A. Sahlman
      Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details
      Keywords: Business or Company Management; Venture Capital; Partners and Partnerships; Business Plan; Outcome or Result; Research and Development; Financial Strategy; Corporate Finance; Information Technology Industry
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      Sahlman, William A. "Horizon Group." Harvard Business School Case 286-058, January 1986. (Revised March 1997.)
      • 05 Sep 2023
      • Book

      Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

      recessionary headwinds, the real innovation that can come out of learning from intelligent failures may be what companies most need today. As Edmondson put it, “It’s natural to hunker down and imply that failure is to be avoided in tough... View Details
      Keywords: by Michael Blanding
      • August 2000 (Revised September 2002)
      • Exercise

      Working with Your Shadow Partner in Analyzing IT Strategic Partnering

      By: Richard L. Nolan
      A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details
      Keywords: Business Strategy; Information Technology; Information Technology Industry
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      Nolan, Richard L. "Working with Your Shadow Partner in Analyzing IT Strategic Partnering." Harvard Business School Exercise 301-003, August 2000. (Revised September 2002.)
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