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  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a... View Details
Keywords: by Julia Hanna
  • June 2013 (Revised January 2024)
  • Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
Related

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • Article

    Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

    By: John A. Deighton
    The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
    Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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    • Career Coach

    Kristin Brennan

    a major turning point, big decision or dilemma, and can be particularly helpful finding language to approach difficult conversations. Kristin often works with students and alumni who are figuring out how social View Details
    Keywords: Social Enterprise
    • 2012
    • Article

    The Excess Burden of Government Indecision

    By: Francisco J. Gomes, Laurence J. Kotlikoff and Luis M. Viceira
    Governments are known for procrastinating when it comes to resolving painful policy problems. Whatever the political motives for waiting to decide, procrastination distorts economic decisions relative to what would arise with early policy resolution. In so doing, it... View Details
    Keywords: Saving; Risk and Uncertainty; Investment Portfolio; Decision Choices and Conditions; Retirement; Policy; Government and Politics
    Related
    • 31 May 2020
    • Working Paper Summaries

    Demystifying the Math of the Coronavirus

    Keywords: by Elon Kohlberg and Abraham Neyman; Health

      DJ DiDonna

      Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world. 

      He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details

      • 13 Jan 2023
      • Research & Ideas

      Are Companies Actually Greener—or Are They All Talk?

      Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
      Keywords: by Rachel Layne
      • 05 Jan 2024
      • Blog Post

      Meet The HBS African American Student Union

      Founded in 1968 by 5 Black students at Harvard Business School, the African American Student Union (AASU) is a community for all Black students at HBS inclusive of all backgrounds, familial situations, and social preferences. Our goal is... View Details

        Justine Murray

        Justine is a doctoral student in the Micro Organizational Behavior unit at Harvard Business School. Her research examines how individuals experience and enact meaningful work, particularly in contexts with minimal external constraints. She finds that individuals tend... View Details
        • April 2017
        • Article

        Private Equity and Industry Performance

        By: Shai Bernstein, Josh Lerner, Morten Sorensen and Per Stromberg
        The growth of the private equity industry has spurred concerns about its potential impact on the economy more generally. This analysis looks across nations and industries to assess the impact of private equity on industry performance. Industries where PE funds have... View Details
        Keywords: Private Equity; Markets; Entrepreneurship; Performance; Economy
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        • August 2023 (Revised January 2024)
        • Case

        Three Vignettes of Early Careers in the Life Sciences

        By: Satish Tadikonda, Jacqueline Grant and William Marks
        The case showcases three vignettes of career choice scenarios facing new graduates. How one navigates and handles these situations can have a significant impact on careers overall, with each vignette representing a situation likely to be experienced by most students in... View Details
        Keywords: Personal Development and Career; Decision Choices and Conditions; Job Offer
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        • July 2017 (Revised September 2017)
        • Case

        GM's Capital Allocation Framework

        By: C. Fritz Foley, F. Katelynn Boland and Michael Lemm
        In March of 2015, General Motors announced the details of a newly established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face... View Details
        Keywords: Performance Metrics; Capital Budgeting; Capital Structure; Performance Evaluation; Measurement and Metrics; Auto Industry; Transportation Industry; United States
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        • 05 Mar 2019
        • News

        The Dual-Purpose Playbook

        • March 31, 2023
        • Article

        What Is the Optimal Pattern of a Customer Journey?

        By: Julian De Freitas
        Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
        Keywords: Consumer Behavior; Customers; Brands and Branding
        Related

          Siyu Zhang

          Siyu Zhang is a second-year doctoral student at HBS. Zhang joined Harvard Business School in 2020 as a Research Associate and has been working on macroeconomic forecasting projects. Prior to joining HBS, he was a Data Scientist at John Hancock, where he utilized... View Details

          • 21 Apr 2021
          • News

          Doing Well While Doing Good

          • 15 Nov 2019
          • News

          Remaking Capitalism E2: Professor George Serafeim, Rob Zochowski

          • 06 Jan 2021
          • Blog Post

          My HBS Student Loan Story: Gorick Ng (MBA 2018)

          Business school is a valuable investment in your future. HBS supports that investment through generous need-based scholarships. In addition to scholarships, many HBS students utilize student loans to help... View Details