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Show Results For
- All HBS Web
(3,011)
- People (5)
- News (845)
- Research (1,901)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,084)
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
itself a long, bruising fight. Unless the new firms sell their advanced product quickly to the established leaders or have extremely patient, deep-pocketed investors, incumbents will spend more, produce better products and services, and... View Details
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
sell toothpicks; you can just follow a linear regression line. But if you are trying to sell a three-quarter-length floral print dress that’s only available for one season, you need more sophisticated models... View Details
Keywords: April White
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see figure 1). [div... View Details
Keywords: by Danielle Kost
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
it has acquired Whole Foods, the market value of US big name retailers selling foods immediately drops 10 to 20 percent. The exchange of information and news, fake or fact, among large segments of the world’s population is controlled by... View Details
- 31 Oct 2011
- Research & Ideas
The Most Powerful Workplace Motivator
features another common sales incentive--a "president's club" membership for those employees who sell more software than 90 percent of their peers in a given year. The software firm uses a "commission accelerator" program over the course... View Details
Keywords: by Carmen Nobel
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
people sometimes forget that you must have a great product behind a luxury brand—not a good product, a great product. If you can sell the experts, you can eventually sell the world," he says. "But... View Details
- 01 Dec 2004
- News
Marquis Jet Takes Off
with the persistent group, Santulli finally said yes. Allard and his partners launched Marquis Jet in January 2002, selling 245 jet cards for an average of $150,000 each during that first year and 1,000 in 2003. As hoped, the company... View Details
- Profile
Brandon Tieu
HubSpot's impending decision of whether to focus on selling to larger enterprise customers or small-medium businesses. The former CEO came to class and explained their rationale to focus on larger customers. However, what struck me most... View Details
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
proprietary code, in the hopes that this will lead to greater value down the road thanks to new kinds of cooperation. As Lerner and Tirole explain, "This is similar to giving away the razor (the released code) to sell more razor... View Details
- 01 Jun 2024
- News
Firm Foundation
executives have taken part in six cohorts. Britt Cool knows that many midsize business owners may not be ready to sell their companies. In fact, she encourages them to retain ownership as long as they can. But she also knows that sowing a... View Details
- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
they offset emissions? Carbon credits are one tool to reduce greenhouse gas emissions (GHG). They are an investment in projects that reduce GHG emissions to counteract the emissions produced by the purchaser. These projects sell carbon... View Details
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
and agony of doing the hard work themselves." (Phil Clark); "It's about selling the dream that the star will add to the bottom line fast with new clients, etc." (Jacoline Loewen); "Rather than create succession plans... View Details
Keywords: by Jim Heskett
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details
Keywords: by Cynthia Churchwell
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
Model-Linker to the open source community to help the Linux community write software to connect Linux with Hewlett-Packard's RISC computer architecture. This strategy is similar to giving away the razor (the released code) to sell more... View Details
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
anything in your research surprise you? A: The findings are not so much surprising as illuminating. We expected a relationship between luxury and self-interests. However, self-interested behaviors are often conflated with those that do harm to others (e.g., View Details
Keywords: by Sarah Jane Gilbert
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
and complements perfectly the physical business we have built so far.” Another example is MyoMaster, a company that specializes in recovery products and knowledge for athletes. Founded by couple Joe Gray and Lottie Whyte, MyoMaster generated revenue by View Details
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
profit is by selling complementary goods and services. For example, IBM sells consulting services and proprietary software that are complementary to the OS software it develops, and Sun View Details
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
"private-public entrepreneurs" who establish private businesses that sell to government agencies or sometimes to citizens directly. In Philadelphia, for example, Textizen enables citizens to communicate with city health and... View Details
Keywords: by Michael Blanding
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details