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  • 01 Dec 2023
  • News

The Imposter Among Us

thought it was crazy that they bet on me to establish this new capability, all based on the assumption I was a computer expert because I had a Mac computer. (Yes, the first 1984 Mac.) The first retail call was in three weeks, which didn’t... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services

    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: retailing; retailing; retailing
    • Web

    Employment Data Trends

    <1% <1% Other Manufacturing <1% <1% <1% 1% <1% Nonprofit / Government 4% 3% 3% 5% 5% Government 1% 1% <1% 2% 1% Nonprofit 2% 2% 2% 3% 4% Other Financial Services 1% 2% 1% 3% 4% Private Equity 18% 14% 15% 17% 19% Retail <1% 1% 1% 1% 2%... View Details
    • Research Summary

    Estimating Demand Uncertainty Using Judgmental Forecasts

    Measuring demand uncertainty is a key activity in supply chain planning, but is difficult when demand history is unavailable such as for new products. One method that can be applied in such cases uses dispersion among forecasting experts as a measure of demand... View Details
    • June 2013 (Revised March 2014)
    • Case

    Kvadrat: Leading for Innovation

    By: Boris Groysberg and Sarah L. Abbott

    In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat... View Details

    Keywords: General Management; Organizational Behavior; Strategy; Performance Management; Leadership; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Human Resources; Denmark; Europe; Asia
    Related
    • March 2015
    • Case

    Unilever: Combatting Global Food Waste

    By: David F. Drake, Janice H. Hammond and Matthew G. Preble
    The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
    Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
    Related
    • 20 May 2014
    • First Look

    First Look: May 20

    aimed at curbing the entry of large retail stores have been introduced in many countries to protect independent retailers. Analyzing a planning reform launched in the United Kingdom in the 1990s, I show that independent View Details
    Keywords: Sean Silverthorne

      David E. Bell

      David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

      During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

      Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing

        Tatiana Sandino

        Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

        Keywords: retailing; retailing
        • 05 Jul 2006
        • Working Paper Summaries

        A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

        Keywords: by Pai-Ling Yin; Technology; Web Services

          Peter Tufano

          Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

          Keywords: retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services
          • 26 Feb 2008
          • First Look

          First Look: February 26, 2008

          Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S. View Details
          Keywords: Martha Lagace
          • 5 Sep 2013
          • Conference Presentation

          The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

          By: Ai Hisano
          This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
          Keywords: Food; Product Marketing; Food and Beverage Industry
          Related
          • January 2012 (Revised September 2015)
          • Case

          Tough Decisions at Marks and Spencer

          By: George Serafeim
          In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details
          Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry
          Related
          • Web

          Entrepreneurship - Recruiting

          Salary $160,000 Industries Consumer Products 3% Entertainment / Media 3% Financial Services 7% Health Care 17% Manufacturing 8% Nonprofit / Government 2% Retail 2% Services 3% Technology 55% Functions Business Development 32% Finance 8%... View Details

            David B. Yoffie

            Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

            Keywords: retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services
            • 11 Apr 2023
            • Research & Ideas

            Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

            Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms.... View Details
            Keywords: by Danielle Kost; Retail; Retail; Retail; Retail
            • 15 Aug 2023
            • HBS Case

            (Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

            use-case breakthrough could indeed arrive via gaming, but Wu suspects it will emerge from the enterprise category, perhaps for the retail or education sectors. “People are particularly excited about using the metaverse as a way to engage... View Details
            Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
            • 10 Nov 2009
            • First Look

            First Look: Nov. 10

            http://cb.hbsp.harvard.edu/cb/product/110024-PDF-ENG Zappos.com 2009: Clothing, Customer Service and Company Culture Frances X. Frei, Robin J. Ely, and Laura WinigHarvard Business School Case 610-015 On July 17, 2009, Zappos.com, a privately held online View Details
            Keywords: Martha Lagace
            • 16 Oct 2018
            • First Look

            New Research and Ideas, October 16, 2018

            Digital Transformation at Brazilian Retailer Magazine Luiza By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations... View Details
            Keywords: Dina Gerdeman