Publications

December 1998 (Revised February 2003)
Case

Trilogy (A)

Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods,... View Details

Keywords: Business or Company Management; Competition; Growth Management; Business Growth and Maturation; Software; Web Services Industry

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

29 Dec 2021
News

How to Keep Learning At Every Stage of Your Life

20 Jan 2012
News

Students on Immersion Experience Program Present Findings to Malaysian Prime Minister

Clubs

Tech Club

Keywords: Entertainment / Media / Sports; Technology; Entrepreneurship

Finding the Positives in Your Failures

Failure, on its face, doesn't appear to be something all that positive. Yet, we experience failures and setbacks quite regularly at work, and the question of how to make these negative events an opportunity to boost resilience is an important one.... View Details

17 Oct 2014
Blog Post

Tap into HBS Alumni Talent

Over 100 alumni who graduated between 20 and 45 years ago connected with our office while on campus for Fall reunions a few weeks ago. Proving to be as driven as the day they graduated, this dynamic group of alumni expressed interest in a wide variety of View Details

January–February 2020
Article

Consumer Reactions to Drip Pricing

By: Shelle Santana, Steven Dallas and Vicki Morwitz

This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details

Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception

Find at Harvard

19 Mar 2021
Blog Post

Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities

We’ve enjoyed the opportunity to honor the history and legacy of Black and African American members of our community who have and continue to lay the foundation for the next generation of innovative, successful, and transformational... View Details

18 May 2017
Blog Post

Why We Recruit: Hilton

interest in recruiting at HBS, but it was more targeted in the past based on specific roles. This year we launched a structured MBA rotational program where MBAs have an opportunity to work across different functions of the company (e.g.... View Details

Keywords: Hospitality

April 2020 (Revised November 2020)
Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details

Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry

March 2020 (Revised July 2020)
Case

LULA: Transforming Transport and Mobility (A)

By: Siko Sikochi and Hayley (Le) Ma

Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA... View Details

Keywords: Mobility; Transportation; Internet and the Web; Entrepreneurship; Problems and Challenges; Opportunities; South Africa

Program

Disruptive Innovation

With the ability to spot potential threats and opportunities sooner and make the right strategic moves faster, you will be ready to drive innovation and position your organization for long-term success. Details Create and sustain a strong... View Details

October 2022
Case

Sustainable Finance at Itau BBA

By: George Serafeim, Maria Loumioti and Benjamin Maletta

As of August 2022, the Itau BBA had structured dozens of sustainability linked bonds, which made future interest payments a function of the borrower meeting a target for a sustainability metric, and had solidified its reputation as a pioneer of sustainable finance in... View Details

Keywords: Sustainable Finance; Corporate Social Responsibility; Environmental Sustainability; Growth Strategy; Debt Contracting; Performance Metrics; Risk Assessment; ESG (Environmental, Social, Governance) Performance; Financial Instruments; Risk Management; Debt Securities; Measurement and Metrics; Banking Industry; Pulp and Paper Industry; Latin America

December 1982 (Revised July 1985)
Case

Kennedy and the Balance of Payments

By: David B. Yoffie

In 1960, the United States was facing a balance of payments problem. Gold reserves were being drained, American products were losing competitiveness, and the dollar was under attack. This case analyzes the roots of this problem, provides an opportunity to discuss in... View Details

Keywords: Problems and Challenges; Accounting; Macroeconomics; Money; Currency; Trade; United States

March 2016
Case

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Turkey

November 2006 (Revised December 2011)
Case

HCA, Inc. (A)

By: Richard S. Ruback

Focuses on the buyout of HCA by three private equity firms: Bain Capital, KKR, and Merrill Lynch Global Private Equity. It provides an opportunity to discuss a variety of issues related to leveraged buyouts including the process, the role of private equity, the... View Details

Keywords: Leveraged Buyouts; Private Equity; Investment; Business and Shareholder Relations; Conflict and Resolution; Valuation

October 1981 (Revised June 1985)
Case

Walton Instruments Manufacturing--1980

Provides an opportunity for students to examine the impact of different manufacturing control methods on the manufacturing infrastructure. Information flow, inventory control, quality control and process flows interact and different trade-offs are examined. Introduces... View Details

Keywords: Quality; Production; Management Practices and Processes; Infrastructure