Marketing Plan - Publications - Faculty & Research

23 Sep 2014
First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details

Keywords: Sean Silverthorne

20 Nov 2007
First Look

First Look: November 20, 2007

a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in... View Details

Keywords: Martha Lagace

08 Dec 2015
News

Living the Legacy

and more marketable to employers,” says Paul. While his favorite module was economics, he is already utilizing the business analytics tools he mastered in CORe. “Being able to create histograms to quickly visualize data makes me more... View Details

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details

Keywords: Technical and Trade Schools; Educational Services

01 Apr 1998
News

Short Takes

Be Flexible In today's competitive and volatile business environment, depending on forecasting as the basis for planning and strategy has become a particularly risky way to operate. Especially vulnerable are manufacturing projects that... View Details

Keywords: Garry Emmons and Caroline Chauncey

04 Aug 2009
First Look

First Look: August 4

consensus that embraced international trade and outsourcing while supporting continuous upgrading of workplace skills. In April 2009, the new Prime Minister, Lars Løkke Rasmussen, is balancing short-term responses to a global recession against longer-term View Details

Keywords: Martha Lagace

01 Jun 1998
News

Devtosh Khare

a business plan to solicit venture capital and helped with strategic planning for a new Web-based product launch. To further expand his knowledge of India's thriving entrepreneurial landscape, Khare also did... View Details

Keywords: Orna Feldman photograph by Webb Chappell

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Internet—their computer or their phone. And for us, it's about figuring out how to market that." Future Plans In terms of future investments, Higgins says the partners are keeping an eye on... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

September 2010
Case

NetApp

By: Das Narayandas and Elizabeth A. Kind

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details

Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry

Citation

Educators

Purchase

Career Coach

Pamela Harder

architect behind the Amazon HQ2 $1.1B tech talent investment program. Prior to that, Pam ran Strategy & Business Operations at Clever, a K12 edtech startup in San Francisco. Under her leadership, she helped the company explore new View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

policy. “You have to acknowledge that [Gleason] was trying to fix prices. This is antithetical to how most Americans think of the US market operating” “I thought, who is this plucky woman amongst men?” Sawyer recalls after seeing... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

Responsibility of Business

and environmental and social sustainability in a global context. I was able to meet scholars involved in a broad spectrum of research domains; from emerging markets to corporate sustainability, which made it possible to synthesize my... View Details

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS ’12): End-of-life planning with... View Details

Keywords: awards

01 Feb 1998
News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

way, the league is planning to debut in 2000. "The gold medal performance of the U.S. women's soccer team at the 1996 Olympics showcased our talented players to the nation and the world," says the NSA's development consultant, Jennifer... View Details

Keywords: Nancy O. Perry

12 PM – 1 PM EST, 29 Nov 2018
Webinars: Career

The Shiny Penny: How to Maximize the M&A Value of your Company

Angel investor Steve Kirschner explains how to maximize the M&A valuation of your company heading into a private sale.

View Details

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

Citation

Educators

Purchase

01 Sep 2010
News

Noted & Quoted

90 and 95 percent of all the residential mortgages this year have been insured by, guaranteed by, or securitized by the government.” — HBS senior lecturer Nicolas Retsinas noting that the government has kept the residential housing market... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Hospitals; Health, Social Assistance

01 Apr 2000
News

Deep in the Heart of Texas

Leave it up to HBS alumni clubs in Texas to plan events that leave big impressions on their members. Houston Club President Andrew L. Waite (MBA '93), now in the second year of his term, rattles off the high-caliber speakers his club... View Details

Keywords: Amy E. Dean

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

It has been a busy fall here at HBS! Reunions went off without a hitch in early October (be sure to note the photos on page 14), the Alumni Board had a productive meeting on October 16 and 17, and record numbers of alumni volunteers plan... View Details

01 Dec 2010
News

Iron Lady

second largest in sub-Saharan Africa but far smaller than South Africa’s) and then declared that she would bring charges against some 200 other individuals and organizations allegedly involved in capital-markets abuses, the BBC reported (July 1, 2010). Oteh also... View Details

Keywords: Finance

Publications