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Show Results For
- All HBS Web
(11,672)
- People (45)
- News (4,255)
- Research (5,230)
- Events (59)
- Multimedia (245)
- Faculty Publications (2,424)
- 05 May 2016
- News
HBS Opens A Startup Hub In NYC
- 09 May 2016
- Video
Who Owns Space?
- 12 Apr 2019
- Video
Celebrating General Shoe Company, the Inaugural HBS Case
Achieving Individual — and Organizational — Value With AI
New research shows that employees derive individual value from AI when using the technology improves their sense of competency, autonomy, and relatedness. Likewise, organizations are far more likely to obtain value from AI when their workers do. This report... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 23 Jan 2024
- Research & Ideas
How to Keep Employees Productive: Support Caregivers
Ostensibly, Shah was trying to refocus employees. New research from Harvard Business School Professor Joseph B. Fuller offers a different take. When workers feel tension between their work and private lives, they’re likely to quit or be... View Details
Keywords: by Kara Baskin
- November 2024
- Article
Leadership and Plumbing
By: Frank V. Cespedes
“Leadership” is a growth industry. Amazon lists over 60,000 books on the topic. Most focus on emotional intelligence, charisma, avoiding narcissism (usually someone else’s problem, according to these authors, not their problem) and other personality traits. But as... View Details
Keywords: Leadership Development
Cespedes, Frank V. "Leadership and Plumbing." Top Sales Magazine (November 2024), 26–27.
- Article
Liability Structure in Small-Scale Finance
By: Fenella Carpena, Shawn Cole, Jeremy Shapiro and Bilal Zia
Microfinance, the provision of small individual and business loans, has experienced dramatic growth, reaching over 150 million borrowers worldwide. Much of the success of microfinance has been attributed to attempts to overcome the challenges of information asymmetries... View Details
Keywords: Microfinance; Emerging Markets; Financial Markets; Legal Liability; Banks and Banking; Banking Industry; India
Carpena, Fenella, Shawn Cole, Jeremy Shapiro, and Bilal Zia. "Liability Structure in Small-Scale Finance." World Bank Economic Review 27, no. 3 (2013): 437–469.
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 2010
- Working Paper
Employee Selection as a Control System
By: Dennis Campbell
Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details
Keywords: Accounting; Decision Making; Governance Controls; Employees; Selection and Staffing; Management Systems; Financial Services Industry
Campbell, Dennis. "Employee Selection as a Control System." Harvard Business School Working Paper, No. 11-021, August 2010. (Revised September 2010, April 2012.)
- July 2004 (Revised July 2005)
- Case
Linux in 2004
By: Pankaj Ghemawat, Brian Subirana and Christina Pham
A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details
Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry
Ghemawat, Pankaj, Brian Subirana, and Christina Pham. "Linux in 2004." Harvard Business School Case 705-407, July 2004. (Revised July 2005.)
- 01 Apr 2020
- Blog Post
How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage
If you ask Scott Linzmeyer (MBA 2012) about how he founded Reveler Beverage, he will take you back to 2008 when he kick started his career in corporate finance at General Electric. While that seems like a far cry from a craft beer and... View Details
- 18 Feb 2020
- Working Paper Summaries
A Preliminary Framework for Product Impact-Weighted Accounts
- 13 Nov 2019
- Working Paper Summaries
Shareholder Activism and Firms’ Voluntary Disclosure of Climate Change Risks
- October 31, 2022
- Article
Achieving Individual—and Organizational—Value with AI
By: Sam Ransbotham, David Kiron, François Candelon, Shervin Khodabandeh and Michael Chu
New research shows that employees derive individual value from AI when using the technology improves their sense of competency, autonomy, and relatedness. Likewise, organizations are far more likely to obtain value from AI when their workers do. This report offers key... View Details
Ransbotham, Sam, David Kiron, François Candelon, Shervin Khodabandeh, and Michael Chu. "Achieving Individual—and Organizational—Value with AI." MIT Sloan Management Review, Big Ideas Artificial Intelligence and Business Strategy Initiative (website) (October 31, 2022). (Findings from the 2022 Artificial Intelligence and Business Strategy Global Executive Study and Research Project.)
- November 2013
- Supplement
Arch Wireless, Inc. (B): Food for Vultures
By: Stuart C. Gilson
In 2002, a hedge fund investor acquires the distressed bank debt of a bankrupt wireless paging company and converts his holding into common stock of the reorganized entity. Determining his likely return from this investment is challenging, given that the entire... View Details
- October 1995 (Revised December 1995)
- Case
Marketing the National Hockey League
By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
- January 1988 (Revised May 1988)
- Case
General Motors' Asian Alliances
Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details
Keywords: Joint Ventures; Cost Management; Globalized Firms and Management; Problems and Challenges; Alliances; Risk and Uncertainty; Adoption; Corporate Strategy
Badaracco, Joseph L., Jr. "General Motors' Asian Alliances." Harvard Business School Case 388-094, January 1988. (Revised May 1988.)