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  • All HBS Web  (12,010)
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  • All HBS Web  (12,010)
    • People  (75)
    • News  (2,992)
    • Research  (3,820)
    • Events  (39)
    • Multimedia  (353)
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  • 08 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Private Equity

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details
Keywords: Venture Capital / Private Equity
  • Video

Economics for Managers

  • 08 Jan 2021
  • Video

The HBS Case Method Defined

  • 25 Apr 2014
  • Video

John Phelan - Making A Difference

  • 08 Jul 2013
  • News

Leading Like Nelson Mandela

  • Clubs

Education Club

  • 26 Jun 2015
  • Video

Experiencing the HBS / HKS Joint Degree Program

  • 07 Jun 2024
  • Video

Harvard MS/MBA Engineering Sciences Info Session

  • June 2014
  • Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
  • Video

Kevin Sharer on Process in Management | Management Essentials

  • Career Coach

Veni Arora

Veni worked in private equity and management consulting before HBS and spent her summer at eBay working with the Product team. While looking for her summer internship, she spent time evaluating multiple career paths before narrowing down on one. She particularly enjoys... View Details
  • 19 May 2016
  • Blog Post

5 Lessons from Business School

1. Learning occurs both inside and outside of the classroom I realized after my first semester that business school provides much more than academic classroom learning. Learning takes place in nearly every aspect of life at HBS.  The... View Details
  • 2012
  • Book

The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

By: James Heskett
The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details
Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research
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Heskett, James. The Culture Cycle: How to Shape the Unseen Force That Transforms Performance. Upper Saddle River, NJ: FT Press, 2012.
  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
  • 08 Mar 2017
  • Blog Post

Education Sector Opportunities at HBS

there). However, there’s a lively and robust education sector community within Harvard Business School and you can learn a valuable set of skills and perspectives to take into the education field. For example, what do Boston Public... View Details
  • 14 Aug 2018
  • News

Mindless Tasks Can Train Your Mind

  • Video

FIELD 3 Montage video

  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Citation
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
  • 02 Apr 2007
  • Lessons from the Classroom

Making the Move to General Manager

Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen to twenty years of... View Details
Keywords: by Martha Lagace
  • 9 AM – 10 AM EDT, 30 Oct 2019
  • HBS Online

HBS Online Entrepreneurship Essentials

Master a proven framework for building and financing new ventures and learn to speak the language of the start-up world. Program Dates: October 30, 2019 - December 27, 2019 View Details
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