Publications

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

February 21, 2024
Article

The NFT Staircase: How Digital Ownership Benefits Brands and Consumers

By: Scott Duke Kominers and Steve Kaczynski

One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details

Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation

Read Now

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

the advertising. To do this, it provided support to the sellers to market their crafts and in turn, market the Etsy platform to their loyal customers. Etsy created a “Seller Handbook” and other View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

10 Jul 2015
News

Starbucks, #Racetogether, and How Companies Do Good the Right Way

September 2019
Case

Teaming Up to Win the Rail Deal at GE (A)

By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani

In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details

Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Manufacturing Industry; Rail Industry; Transportation Industry; United States; India

July 2019
Case

LaCroix Sparkling Water

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

12 Sep 2007
Op-Ed

Building Sandcastles: The Subprime Adventure

shifted. The new "somebody else" was the international cadre of investors, who recognized the possibilities of profit in this market. The dizzying escalation in home prices masked the shaky underpinnings of this empire.... View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

July 2019
Case

LaCroix Sparkling Water (Abridged)

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

June 2013 (Revised September 2016)
Supplement

Governance and Sustainability at Nike (B)

By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

09 May 2017
First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details

Keywords: Sean Silverthorne

February 2007
Case

South African Airways (A)

By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig

Amid efforts to engineer a turnaround at South African Airways (SAA), the CEO confronts an impending strike at the struggling company. How should the company address questions of distributive and procedural justice in post-Apartheid South Africa, and how should the CEO... View Details

Keywords: Fairness; Crisis Management; Employees; Employment; Growth and Development; Developing Countries and Economies; Air Transportation Industry; South Africa

Web

Podcast - Business & Environment

Addict TuneIn Pandora Audacy Deezer JioSaavn 12 Feb 2025 Climate Rising Strengthening Carbon Claims via the Voluntary Carbon Markets Integrity Initiative (VCMI): A Conversation with Mark Kenber This episode, the third in our series on... View Details

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

political process allows these taxes—or subsidies—to be hidden in rules, regulations, and foreign policy decisions. "The resulting market prices for energy should be enforced in international trade with... View Details

Keywords: by Carmen Nobel; Energy; Utilities

August 2023 (Revised October 2023)
Case

Beyond the Barricades: Chile 2023

By: Debora Spar, Willis Emmons, Leonard A. Schlesinger and Ruth Costas

Chile, often considered among Latin America's greatest economic success stories, suffered a shocking wave of protests in October 2019, as its citizens demanded reforms across healthcare and education systems, and protested inequality and rising costs of living. As... View Details

Keywords: Government Administration; Developing Countries and Economies; Economic Growth; Social Issues; Wealth and Poverty; Public Opinion; Equality and Inequality; Public Administration Industry; Chile; Latin America; South America