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  • All HBS Web  (5,459)
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← Page 77 of 5,459 Results →
  • 2008
  • Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • December 2024 (Revised January 2025)
  • Case

Balancing Returns and Responsibilities at Raya Partners

By: Arthur Segel, Ephraim Mernick, Derek C. M. van Bever and Olivia Barba
Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details
Keywords: Factories, Labs, and Plants; Communication Strategy; Private Equity; Job Cuts and Outsourcing; Corporate Social Responsibility and Impact; Environmental Sustainability; Values and Beliefs; Financial Services Industry; Manufacturing Industry; Mexico; Vermont
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Segel, Arthur, Ephraim Mernick, Derek C. M. van Bever, and Olivia Barba. "Balancing Returns and Responsibilities at Raya Partners." Harvard Business School Case 325-068, December 2024. (Revised January 2025.)
  • 2024
  • Working Paper

Open Source Software Policy in Industry Equilibrium

Open source software (OSS) is a form of public knowledge widely provided and relied on by the private sector. To study the effects of growing government involvement in this critical public good, I build a new empirical model where high-tech firms choose software inputs... View Details
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Gortmaker, Jeff. "Open Source Software Policy in Industry Equilibrium." Working Paper, October 2024.
  • 06 Nov 2000
  • Research & Ideas

The Determinants of Corporate Venture Capital Success

Corporate-sponsored venture funds first appeared in the 1960s, about two decades after the first flowering of the venture capital industry. Ever since, they have mirrored the cyclic nature of the industry as a whole. But there are... View Details
Keywords: by Paul Gompers & Josh Lerner

    Dwight B. Crane

    Mr. Crane was a member of the Finance Faculty at Harvard Business School for a number of years, working primarily in the field of financial institutions and corporate governance.  He taught in the MBA and executive education programs at the School, most recently... View Details

    • 2021
    • Working Paper

    The Value of Intermediation in the Stock Market

    By: Marco Di Maggio, Mark Egan and Francesco Franzoni
    We estimate a structural model of broker choice to quantitatively decompose the value that institutional investors attach to broker services. Studying over 300 million institutional equity trades, we find that investors are sensitive to both explicit and implicit... View Details
    Keywords: Financial Intermediation; Institutional Investors; Research Analysts; Broker Networks; Equity Trading; Institutional Investing; Financial Services Industry
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    Di Maggio, Marco, Mark Egan, and Francesco Franzoni. "The Value of Intermediation in the Stock Market." Harvard Business School Working Paper, No. 20-016, August 2019. (Revised June 2021. Accepted at the Journal of Financial Economics.)
    • January 2025
    • Case

    Transforming Talent at Teach For Taiwan

    By: Juan Alcácer and Chi Kuan
    The Teach For Taiwan (TFT) case follows founder Anting Liu as she considers how to scale the nonprofit’s talent strategy after a decade of impact in rural education. TFT recruits high-potential young professionals into a 2-year teaching fellowship, aiming to address... View Details
    Keywords: Teaching; Talent and Talent Management; Leadership Development; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations; Education Industry; Taiwan
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    Alcácer, Juan, and Chi Kuan. "Transforming Talent at Teach For Taiwan." Harvard Business School Case 725-387, January 2025.
    • September 1960 (Revised August 1983)
    • Background Note

    Note on Financial Analysis

    Serves as an introduction to funds flows and ratio analysis. Includes basic discussion of these tools as assists in the analyst's or manager's job. Supplementary material includes problem set and answers. View Details
    Keywords: Analysis; Investment
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    Helfert, Erich A. "Note on Financial Analysis." Harvard Business School Background Note 206-047, September 1960. (Revised August 1983.)
    • 2014
    • Working Paper

    Financing Risk and Innovation

    By: Ramana Nanda and Matthew Rhodes-Kropf
    We provide a model of investment into new ventures that demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk―a forecast of limited future funding―by modifying... View Details
    Keywords: Business Startups; Venture Capital; Financial Markets; Financing and Loans; Investment; Price Bubble; Innovation and Invention; Technological Innovation; Risk and Uncertainty
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    Nanda, Ramana, and Matthew Rhodes-Kropf. "Financing Risk and Innovation." Harvard Business School Working Paper, No. 11-013, August 2010. (Revised March 2014.)
    • June 2007 (Revised September 2021)
    • Case

    Thomas J. Watson, IBM and Nazi Germany

    By: Geoffrey Jones, Grace Ballor and Adrian Brown
    Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details
    Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
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    Jones, Geoffrey, Grace Ballor, and Adrian Brown. "Thomas J. Watson, IBM and Nazi Germany." Harvard Business School Case 807-133, June 2007. (Revised September 2021.)
    • 24 Feb 2021
    • Blog Post

    My HBS Student Loan Story: Les Williams (MBA 2005)

    about their loan repayment journeys. Les Williams Class: MBA 2005 Industry: Impact Investing Recipient of the 2020 Best King Award for Service Could you please share a little bit about your upbringing and... View Details
    • 15 Jun 2016
    • Research & Ideas

    These VC Partners May Make Your Firm Less Innovative

    much-needed cash but also expertise and advice. In a perfect world, everyone benefits. The VC firm takes an equity stake and makes money when the company succeeds, rewarding limited partners who have invested in the VC firm. But what... View Details
    Keywords: by Michael Blanding; Financial Services; Banking
    • January 2023
    • Case

    Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

    By: Regina Herzlinger and Brian Walker
    What should a successful executive (HBS Baker Scholar) assess as her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to successfully commercialize Cleave Therapeutics’ drug for a cancer with no current successful... View Details
    Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry
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    Herzlinger, Regina, and Brian Walker. "Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery." Harvard Business School Case 323-045, January 2023.
    • March 2015 (Revised January 2024)
    • Case

    CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies

    By: Regina E. Herzlinger and Andrew Otazo
    Duke Rohlen (HBS MBA ’01) hoped to win over a prominent venture capital investor for Series B financing of his firm CVI that was creating a drug-eluting balloon (DES) to treat peripheral arterial disease. As a second-mover, Duke felt he was more likely to acquire... View Details
    Keywords: CV Ingenuity; CVI; Drug Eluting Balloon; DEB; Drug Eluting Stent; Angioplasty Balloon; FoxHollow; Medical Device; Medical Device Startup; Premarket Approval; PMA; Lutonix; Stellarex; LEVANT; ILLUMENATE; Clinical Trials; Peripheral Arterial Disease; PAD; Healthcare Startups; Covidien; Health Care and Treatment; Health Testing and Trials; Business Startups; Commercialization; Health Industry; Medical Devices and Supplies Industry; United States; Europe
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    Herzlinger, Regina E., and Andrew Otazo. "CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies." Harvard Business School Case 315-045, March 2015. (Revised January 2024.)
    • July 2003 (Revised September 2003)
    • Case

    Refinancing of Shanghai General Motors (B), The

    By: Mihir A. Desai and Mark Veblen
    This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details
    Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
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    Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (B), The." Harvard Business School Case 204-025, July 2003. (Revised September 2003.)
    • September 2006 (Revised February 2011)
    • Case

    Empemex

    By: Lynda M. Applegate and Regina Garcia-Cuellar
    Studies an entrepreneurial venture in Mexico City. The protagonists, two MBAs from HBS, started a pawn shop chain funded from their private equity office after finishing business school. This is timed at a point where the protagonists have to decide how to grow the... View Details
    Keywords: Developing Countries and Economies; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Mexico City; United States
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    Applegate, Lynda M., and Regina Garcia-Cuellar. "Empemex." Harvard Business School Case 807-031, September 2006. (Revised February 2011.)

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
      • 17 Feb 2014
      • Research & Ideas

      Companies Detangle from Legacy Pensions

      nearly all corporations ceased offering defined benefit plans in favor of "defined contribution" packages such as 401(k) plans—in which employees contribute a set amount from their paychecks that would be individually invested... View Details
      Keywords: by Michael Blanding; Aerospace; Financial Services
      • Profile

      Kayode Ogunro

      a difference that has an enduring impact on the development fortunes of underserved emerging markets. What did you learn during the job search process? My job search process was atypical, as I had a very specific idea of what I wanted and... View Details
      Keywords: Investment Management / Hedge Fund; Investment Management / Hedge Fund; Investment Management / Hedge Fund; Investment Management / Hedge Fund; Investment Management / Hedge Fund
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