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  • All HBS Web  (11,528)
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  • Article

A Choice Prediction Competition for Market Entry Games: An Introduction

By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
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Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
  • December 2018 (Revised October 2020)
  • Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
  • 13 Aug 2015
  • Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang
  • 17 Nov 2022
  • News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the developing market for equipment to detect and measure methane... View Details
  • November 1992 (Revised June 1993)
  • Case

The Advertising Council Teen Alcoholism Campaign: Research and Strategy

By: V. Kasturi Rangan and Jayne D. Kramer
Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues
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Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

tariffs—equivalent to taxes—we are currently witnessing.) It reflects the fact that “global” market freedom for capital and goods may work, but market freedom for labor does not. As a result, labor suffers... View Details
Keywords: by James Heskett
  • January 2025
  • Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
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Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
  • March 2006 (Revised November 2006)
  • Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details
Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho
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Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry." Harvard Business School Case 706-043, March 2006. (Revised November 2006.)
  • December 2009
  • Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they create opportunities for new... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 01 Dec 2017
  • News

2017 in Real Estate: A Local Business Goes Global

Real estate has traditionally been a local business, but more and more, it’s becoming global, the same way so many other businesses have. On a year-to-year basis, we’ve been seeing global cross-border flows into real estate increase by 10... View Details
Keywords: Real Estate
  • 1985
  • Chapter

Interrelationships between Equity Markets and Prospects for Integration

By: Marc L Bertoneche
Keywords: Equity; Markets; Integration
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Bertoneche, Marc L. "Interrelationships between Equity Markets and Prospects for Integration." In European Equity Markets: Risk, Return and Efficiency, edited by Gabriel A. Hawawini and Pierre Michel. Garland Publishing, 1985.
  • 13 Apr 2021
  • Working Paper Summaries

Deregulation, Market Power, and Prices: Evidence from the Electricity Sector

Keywords: by Alexander MacKay and Ignacia Mercadal; Energy
  • Web

Executive Education Courses - Institute For Strategy And Competitiveness

subject to full payment. Learn more Strategy for Health Care Delivery (Winter) Summary When you improve value, everyone wins—your patients, your organization, and the global health care ecosystem. This... View Details
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
  • Research Summary

Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity

Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries.  This is because institutional voids undermine core components of the traditional PE business model.  I am examining how resources shape strategy... View Details
  • 2018
  • Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
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Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Harvard Business School Working Paper, No. 19-057, November 2018.
  • January 2014
  • Supplement

J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

By: Elie Ofek, Jill Avery and Jose B. Alvarez
Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details
Keywords: Decisions; Marketing Strategy; Retail Industry
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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.
  • 22 Apr 2020
  • News

Covid-19 in Africa: Navigating Short and Long Term Strategies

  • 28 Sep 2023
  • News

What Ray Dalio Can Teach Us About Global Venture and Startups

Ray Dalio (photo via Bridgewater Associates) and Alex Lazarow (photo by Lindsay Upson) In a recent conversation with Bridgewater Associates Founder Ray Dalio (MBA 1973), Alex Lazarow (MBA 2010) gleaned three insights (and one bonus) from the global hedge fund leader on... View Details
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