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      • November 2000 (Revised January 2001)
      • Case

      Commercial Capital SA (A)

      By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
      Keywords: Agribusiness; Privatization; Venture Capital; Financial Services Industry; Greece; Romania
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      Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Commercial Capital SA (A)." Harvard Business School Case 901-005, November 2000. (Revised January 2001.)
      • November 2000 (Revised December 2000)
      • Case

      Commercial Capital SA (B)

      By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
      Keywords: Agribusiness; Privatization; Venture Capital; Financial Services Industry; Greece; Romania
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      Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Commercial Capital SA (B)." Harvard Business School Case 901-012, November 2000. (Revised December 2000.)
      • November 2000 (Revised February 2002)
      • Case

      Resinas Sinteticas, S.A. (A)

      By: Lynn S. Paine and Greg Rogers
      A recent MBA graduate heads international marketing for his family's Mexico-based rosin supply business, he must decide how to respond to the aggressive tactics of his much larger American competitor. Among other things, the U.S. competitor is spreading false rumors... View Details
      Keywords: Family Business; Cross-Cultural and Cross-Border Issues; Competition; Marketing Strategy; Business Strategy; Crime and Corruption; Trade; Chemical Industry; Mexico; United States; Europe
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      Paine, Lynn S., and Greg Rogers. "Resinas Sinteticas, S.A. (A)." Harvard Business School Case 301-070, November 2000. (Revised February 2002.)
      • November 2000 (Revised July 2019)
      • Teaching Note

      Cafes Monte Bianco: Building a Profit Plan

      By: Robert Simons and Indra Reinbergs
      Teaching Note for (9-198-088). View Details
      Keywords: Business Strategy; Cash Flow; Capital Structure; Business Earnings; Financial Statements; Business Plan; Profit; Cost Management; Performance Evaluation; Strategic Planning; Financial Management; Investment Return; Food and Beverage Industry; Manufacturing Industry; Italy
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      Simons, Robert, and Indra Reinbergs. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Teaching Note 101-044, November 2000. (Revised July 2019.)
      • October 2000
      • Case

      Procter & Gamble Italy: The Pringles Launch (A)

      By: Roy D. Shapiro
      Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
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      Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
      • October 2000 (Revised November 2005)
      • Case

      Li & Fung (A): Internet Issues

      By: F. Warren McFarlan and Fred Young
      This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
      Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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      McFarlan, F. Warren, and Fred Young. "Li & Fung (A): Internet Issues." Harvard Business School Case 301-009, October 2000. (Revised November 2005.)
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Mannesmann AG

      By: Jay W. Lorsch and Katharina Pick
      Explores the functioning of a German supervisory board in the context of a takeover bid made by a British company. View Details
      Keywords: Corporate Governance; Mergers and Acquisitions; Governing and Advisory Boards; Cross-Cultural and Cross-Border Issues; Germany; United Kingdom
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      Lorsch, Jay W., and Katharina Pick. "Mannesmann AG." Harvard Business School Case 401-013, August 2000.
      • July 2000 (Revised August 2001)
      • Case

      Telecom Italia Takeover (D): Bernabe's Revenge

      By: Michael D. Watkins, James K. Sebenius and Ann Leamon
      Supplements the (A) case. View Details
      Keywords: Telecommunications Industry; Manufacturing Industry; Italy
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      Watkins, Michael D., James K. Sebenius, and Ann Leamon. "Telecom Italia Takeover (D): Bernabe's Revenge." Harvard Business School Case 801-095, July 2000. (Revised August 2001.)
      • July 2000 (Revised April 2001)
      • Case

      Agricultural Biotechnology and its Regulation

      By: Forest L. Reinhardt
      In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details
      Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States
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      Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
      • 1996
      • Chapter

      BMW AG: The Digital Auto Project

      By: S. Thomke and A. Nimgade
      Keywords: Information Technology; Auto Industry; Information Technology Industry; Germany
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      Thomke, S., and A. Nimgade. "BMW AG: The Digital Auto Project." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.
      • June 2000 (Revised November 2007)
      • Case

      Dogfight over Europe: Ryanair (A)

      By: Jan W. Rivkin
      In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details
      Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland
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      Rivkin, Jan W. "Dogfight over Europe: Ryanair (A)." Harvard Business School Case 700-115, June 2000. (Revised November 2007.)
      • June 2000 (Revised October 2000)
      • Supplement

      Dogfight over Europe: Ryanair (B)

      By: Jan W. Rivkin
      Supplements the (A) case. View Details
      Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
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      Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
      • June 2000 (Revised March 2006)
      • Supplement

      Dogfight over Europe: Ryanair (C)

      By: Jan W. Rivkin
      Presents a follow-up to the (A) and (B) cases. View Details
      Keywords: Air Transportation Industry; Dublin; London
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      Rivkin, Jan W. "Dogfight over Europe: Ryanair (C)." Harvard Business School Supplement 700-117, June 2000. (Revised March 2006.)
      • June 2000
      • Case

      Rebirth of the Swiss Watch Industry, 1980-1992 (A)

      By: Michael L. Tushman and Daniel Radov
      The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
      Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Consumer Products Industry; Switzerland
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      Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
      • May 2000 (Revised August 2001)
      • Case

      Telecom Italia Takeover (B)

      By: Michael D. Watkins, James K. Sebenius and Ann Leamon
      Supplements the (A) case. View Details
      Keywords: Telecommunications Industry; Manufacturing Industry; Italy
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      Watkins, Michael D., James K. Sebenius, and Ann Leamon. "Telecom Italia Takeover (B)." Harvard Business School Case 800-364, May 2000. (Revised August 2001.)
      • May 2000 (Revised August 2001)
      • Case

      Telecom Italia Takeover (C)

      By: Michael D. Watkins, James K. Sebenius and Ann Leamon
      Supplements the (A) case. View Details
      Keywords: Telecommunications Industry; Manufacturing Industry; Italy
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      Watkins, Michael D., James K. Sebenius, and Ann Leamon. "Telecom Italia Takeover (C)." Harvard Business School Case 800-365, May 2000. (Revised August 2001.)
      • May 2000 (Revised December 2018)
      • Supplement

      SMA: Micro-Electronic Products Division (C)

      By: Michael Beer and Michael Tushman
      Supplements the (B) case. A rewritten version of an earlier supplement. View Details
      Keywords: Electronics Industry; Switzerland
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      Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (C)." Harvard Business School Supplement 400-086, May 2000. (Revised December 2018.)
      • May 2000 (Revised April 2003)
      • Case

      Contractual Innovation in the UK Energy Markets: Enron Europe, The Eastern Group, and the Sutton Bridge Project

      By: Benjamin C. Esty and Peter Tufano
      In December 1996, Enron Europe and The Eastern Group were on the verge of signing an innovative transaction in the utility industry. Eastern was going to buy a long-term option to convert natural gas into electricity from Enron, thereby giving it the economic right to... View Details
      Keywords: Project Finance; Infrastructure; Supply and Industry; Corporate Finance; Utilities Industry; Energy Industry
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      Esty, Benjamin C., and Peter Tufano. "Contractual Innovation in the UK Energy Markets: Enron Europe, The Eastern Group, and the Sutton Bridge Project." Harvard Business School Case 200-051, May 2000. (Revised April 2003.)
      • May 2000 (Revised August 2001)
      • Case

      Telecom Italia Takeover (A)

      By: Michael D. Watkins, James K. Sebenius and Ann Leamon
      After two months at the helm of Telecom Italia, Franco Bernabe is confronted by a hostile takeover bid from a much smaller rival. He has a few days in which to maneuver. The case describes the background of Italian telecoms and of the bid itself. Also presents the... View Details
      Keywords: Negotiation Process; Mergers and Acquisitions; Leadership Style; Telecommunications Industry; Italy
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      Watkins, Michael D., James K. Sebenius, and Ann Leamon. "Telecom Italia Takeover (A)." Harvard Business School Case 800-363, May 2000. (Revised August 2001.)
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