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  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

leadership and the role of serving others through collaboration. At the video services provider Vimeo, Anjali Sud persuaded both managers and employees to follow her insight that the firm could perform... View Details
Keywords: by Lane Lambert
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Israel; United States
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  • January 2003 (Revised August 2003)
  • Case

General Mills and the Hawthorne Huddle (A)

Examines the role of General Mills in the formation and leadership of the Hawthorne Huddle. The Huddle was in the Hawthorne neighborhood in Northern Minneapolis, which in 1997 was plagued with high crime and poverty. The Huddle served as a forum, held the first... View Details
Keywords: Leadership; Corporate Social Responsibility and Impact; Management Succession; Social Issues; Consumer Products Industry; Minneapolis
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  • 09 Jul 2007
  • Research & Ideas

Five Steps to Better Family Negotiations

their incompatible demands on each issue. Negotiators who negotiate multiple issues simultaneously are more easily able to recognize value-creating tradeoffs. Because of the complex negotiation space in which business families operate,... View Details
Keywords: by John A. Davis and Deepak Malhotra
  • 19 Jul 2012
  • Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg
  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

(2) technologies capable of addressing the demands of the new markets, and (3) a new enterprise logic that can link employees, technologies, and markets in new ways. Today's... View Details
Keywords: by Martha Lagace
  • 2008
  • Chapter

Where is the Pharmacy to the World? Pharmaceutical Industry Location and International Regulatory Variation

By: Arthur A. Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Geographic Location; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Demand and Consumers; Pharmaceutical Industry; European Union; Germany; United States
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  • 08 Jun 2015
  • Working Paper Summaries

Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending

Keywords: by David Cutler, Jonathan Skinner, Ariel Dora Stern & David Wennberg; Health
  • January 2025
  • Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China
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  • October 2014 (Revised February 2017)
  • Case

A Currency We Can Call Our Own: Populism, Banking Crises, and Exchange Rate Crises in Argentina, 1946–2002

By: Rafael Di Tella
The case describes Argentina's struggle to establish a credible monetary system under populist pressures and the recurrent use of exchange rate stabilization plans. It focuses on two episodes where there was "too little money" in the economy: during the hyperinflation... View Details
Keywords: Debt Crisis; Hyperinflation; Financial Crisis; Inflation and Deflation; Currency Exchange Rate; Argentina
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  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The... View Details
  • 28 May 2014
  • Working Paper Summaries

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Keywords: by Benjamin Edelman
  • 2019
  • Working Paper

The Future of Executive Development: The CLO's Compass and The Executive Programs Designer's Guide

By: Mihnea Moldoveanu and Das Narayandas
Executive education worldwide has entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication—while the demand for managerial skills is growing. The forces of disintermediation, disaggregation, and decoupling are creating... View Details
Keywords: Digitalization; Executive Education; Disruption; Leadership Development; Management Skills; Curriculum and Courses; Internet and the Web; Design
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  • March 1992 (Revised April 2000)
  • Case

Joline Godfrey and the Polaroid Corporation (A)

By: Linda A. Hill and Nancy A Kamprath
Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service- as opposed to product-oriented focus. Also depicts the mentor-protege relationship between Godfrey and Gerald... View Details
Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Consumer Products Industry; Consumer Products Industry
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  • 2023
  • Working Paper

El Dorado Lost: Local Elites, Real Estate and the Education Business in China

By: Geoffrey Jones and Yuhai Wu
This working paper examines the evolving, complex and multifaceted relationship between the real estate industry and the education sector in China. The current crises in the private education and real estate sectors caused by policy shifts reflect the inter-meshing of... View Details
Keywords: Business and Government Relations; Policy; Government and Politics; Economic Sectors; Education Industry; Real Estate Industry; China
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  • 24 Jun 2009
  • Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted... View Details
Keywords: by Jill Avery and Richard Edelman
  • 29 Apr 2014
  • Working Paper Summaries

Comparing the Cash Policies of Public and Private Firms

Keywords: by Joan Farre-Mensa
  • 01 Sep 2013
  • News

Three Decades of Change and Counting

decision to return the fellowship and pursue internship opportunities in consumer products. An experience that began with SVMP was ultimately life-changing for me." Eric Calderon Photo courtesy of Eric... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools