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Show Results For
- All HBS Web
(2,232)
- People (7)
- News (460)
- Research (1,486)
- Events (4)
- Multimedia (5)
- Faculty Publications (834)
- 17 Dec 2015
- News
Conducting Research That Influences Practice
are designed. “When customers can see how much effort goes into preparing their food, they appreciate it more, and when kitchen staff see customers enjoying a meal, they become more motivated and productive,” says Kim, who used technology... View Details
- Profile
Brendan Mosher
Defense (DOD) fellowship to Stanford. There, he concentrated on engineering design and worked on energy reduction optimization for a Nissan factory in Tennessee, as well as an innovative consumer technology... View Details
- 08 Jan 2016
- News
Investing in Sustainability
the car—but with collective action, these small changes could have a big impact, Tiller says. The organization also wants consumers to understand the connection between food and fuel: nearly 50 percent of the country’s corn crop is turned... View Details
- October 2000 (Revised August 2001)
- Teaching Note
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Teaching Note for (9-500-048). View Details
- 02 Jan 2019
- Blog Post
Leveraging Transferable Skills
Shelby, Jasmyn and Katie (MBA 2019) describe their summer internship experiences. All three students utilized transferable skills from their previous work experience to transition into new industries; technology, retail and agribusiness. Learn about the projects that... View Details
- 01 Dec 2009
- News
Noted & Quoted
18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details
- Web
Transforming Health Care Delivery - Course Catalog
for Technology and Operations Management. He studies topics related to performance improvement, digital innovation, and consumer engagement in health care. He is a member of the Board of Trustees of Brigham... View Details
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details
Keywords: by Working Knowledge editors
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of... View Details
Keywords: Marguerite Rigoglioso
- 05 Aug 2016
- News
Accelerating Change on Medicine’s Final Frontier
visibility, to a network of peers. Many of them felt isolated.” Amadio sensed these challenges were not unique to neuroscience startups, and he began looking at the consumer software sector to see how innovation there seemed to happen so... View Details
Keywords: Robert S. Benchley
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
I arrived to Singapore with little expectations of what the city, office, culture, and people would be like. I was excited to start, but like a cub stepping out for the first time, I was anxious about jumping into the real world in a new unfamiliar place known to be... View Details
- 01 Jun 2016
- Blog Post
Reflecting and Digesting
Finals just ended, I said some goodbyes, and I am all packed and ready. My first year at HBS has already come to an end, way too quickly, and I just boarded my flight to Singapore. As you can probably imagine, I have not yet reflected on all that has happened over the... View Details
- 10 Sep 2014
- Blog Post
A Summer Reflection
Looking back on my summer internship at Walmart, I have four main takeaways about the company: Walmart cares A LOT about maintaining the culture that Sam Walton initially put in place. It’s actively and constantly managed- 4 core values, 10 rules of doing business,... View Details
- 01 Jun 2008
- News
Faculty Research Online
explores new wrinkles in this age-old formula — and how government policy may affect entrepreneurship. Visit http://hbswk.hbs.edu/item/5865.html. Marketing Your Way through a Recession In a recession, consumers become value-oriented,... View Details
- December 2010
- Case
Oral Rehydration Therapy
By: Nava Ashraf and Claire Qureshi
This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
Ashraf, Nava, and Claire Qureshi. "Oral Rehydration Therapy." Harvard Business School Case 911-035, December 2010. (Request a courtesy copy.)
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this field, and is currently editor... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
entrants, underscoring the growing level of interest and opportunities to address this critical issue. The winners of both the Tough Tech Prize and Alumni Track had innovative approaches to confronting the climate challenge: Aaron Sabin (MS/MBA 2023) won the Tough... View Details