Computing - Publications - Faculty & Research

January 1998 (Revised February 1998)
Case

Timberjack Parts: Packaged Software Selection Project

By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow

This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details

Keywords: Applications and Software; Information Technology; Analytics and Data Science; Multinational Firms and Management; Operations; Management Practices and Processes; Computer Industry; Computer Industry

Citation

Educators

Purchase

Web

Dan Bricklin Classroom, Aldrich Hall 108 | About

technology entrepreneur, has been an active part of the computing industry continually since the 1970s. Upon graduating from the Massachusetts Institute of Technology, Bricklin worked for Digital Equipment Corporation until 1976, when he... View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink... View Details

Keywords: by Julia Hanna; Consumer Products

02 May 2000
Research & Ideas

Leading Professional Service Firms

in the kinds of management challenges faced by professionals in fields as distinct as, for example, law and computer software design? Lorsch: Program participants represent the full range of professional service industries including:... View Details

Keywords: Re: Jay W. Lorsch; Service; Consulting; Accounting

23 Jan 2007
First Look

First Look: January 23, 2007

respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of... View Details

Keywords: Martha Lagace

Debra J. S. Fields

Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a year in revenues. Fields’... View Details

Keywords: Food & Tobacco

Robert L. Crandall

Crandall is credited with several innovations in the airline industry including introducing the original “Super Saver” fares, launching the first frequent flyer program, and developing the first yield management system for maximizing revenue. He was also instrumental... View Details

Keywords: Transportation

01 Feb 1999
News

Entrepreneurs Speak at HBS

University of Texas, freshman Michael Dell founded the Dell Computer Corporation. Today, the company is a $15 billion enterprise with 20,000 employees in 42 countries, serving some 8 market segments, including education, small business,... View Details

01 Jun 1996
News

Reinventing Marketing

Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

Web

Lin Zhu | MBA

Lin Zhu Computer Science, Secondary In Economics Kirkland 2021 Cohort 3 I am excited to be a Tech Fellow for the special opportunity to join a brilliant group of students who are passionate about building technology to drive impact. I... View Details

Student-Profile

Do Yoon Kim

interest in the causes and effects of increasing polarization of ideologies, but not as much in business. At HBS, I hope to pursue this topic by combining ideas from computational linguistics, game theory, and organizational economics.... View Details

01 Jun 2002
News

Up to the Challenge: Lori Schock - Listen and Learn

manufacturing workers on a computer system used for data reconciliation. The assignment proved challenging. “I was a total outsider running a class designed to change the work patterns of an experienced manufacturing team,” she grimaces.... View Details

Keywords: Kathleen Brill

Web

Entrepreneurship in Life Sciences - Course Catalog

for life sciences innovation Understand macro trends driving innovation in the life sciences, including the impact of emerging bioconvergence topics at the intersection of the life sciences, data and computing Define roadmaps for life... View Details

01 Mar 2024
News

Research Brief: The Real Cost of Countering China

instance, direct investment by Chinese firms in the Mexican manufacturing sector grew from $31.6 million in 2017 to $151.5 million in 2022—mostly in the computer and auto parts industries. “China is indirectly maintaining the relationship... View Details

Keywords: Jennifer Myers; Miscellaneous Manufacturing; Manufacturing

01 Oct 1999
News

Eight Among Many: Antoinette J. ("Toni") Rapone

truly enjoyed me and that my father's Sicilian relatives gave me so much love," she says. That encouragement - combined with her father's military benefits - enabled her to attend Bennington College, where she majored in psychology and philosophy. After graduation,... View Details

Keywords: Marguerite Rigoglioso