Publications

Jan 2014
Case

Rethinking Cities: Chicago on the Move

It is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to... View Details

February 2014
Case

BGI: Data-driven Research

By: Willy Shih and Sen Chai

BGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving... View Details

Fast Answer

Real estate: emerging markets

Frank
Reports on specific residential and commercial markets including global reports on the city and country level. Their Global Briefing site... View Details

01 Jun 1999
News

Joel Bines

Bines to help turn Letts around. Once again, Bines found himself taking on responsibilities he had never held before - this time as an operations manager - and rising to the occasion. So when Letts was sold to a large commercial printing... View Details

Keywords: Eileen K. McCluskey

March 2007
Case

Hallstead Jewelers

By: William J. Bruns Jr.

A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details

Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry

March 2006 (Revised April 2006)
Case

NOK (A)

By: Das Narayandas and Kate Attea

Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Food and Beverage Industry

Fast Answer

Trade publications: industry research

What are trade publications and what kind of information do they provide? How can I locate them? Trade publications are issued by commercial publishers, as well as by trade and professional organizations. There are thousands of... View Details

Fast Answer

Business conditions in countries worldwide

Commercial Guides (CCG): International Trade Administration, U.S. Department of Commerce reports about the business environment in countries. Information is directed at U.S. companies entering or expanding into new markets. View Details

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

including biographical material, correspondence, writings, memorabilia. Bourke-White's photographs and negatives are held in a separate collection, also located in SCRC. Victor Keppler Papers Papers of the American commercial photographer... View Details

December 2009 (Revised April 2012)
Case

Neoprene

By: Tom Nicholas and Felipe Tamega Fernandes

In 1931, during one of the worst economic crises in U.S. history, Du Pont announced the discovery of an innovative rubber synthetic product—neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still... View Details

Keywords: Financial Crisis; Business History; Innovation and Invention; Product Development; Risk and Uncertainty; Science-Based Business; Commercialization; Chemical Industry; United States