Buying On Margin - Publications - Faculty & Research

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details

Keywords: by Sean Silverthorne

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

share of mortgages through Fannie Mae, Freddie Mac, and the Federal Housing Administration, and the Federal Reserve buys most of the securities guaranteed by these entities. Congress has not yet agreed on a... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

on," says Harvard Business School marketing professor Gerald Zaltman. A more strategic approach to data mining can provide the foundation for that decision-making architecture. Below, advice on how to use information about the... View Details

Keywords: by Jean Ayers

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

the strategy and marketing literature on the importance of creating customer value. In our everyday language, we think of a customer as someone who buys goods or services. But we have recently witnessed an... View Details

Keywords: by Robert Simons

03 Mar 2009
First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our... View Details

Keywords: Martha Lagace

05 Sep 2007
First Look

First Look: September 5, 2007

itself from selling to a portion of the market. In addition, we show that contrary to standard results on double marginalization and pricing of complementary goods, a platform who already has exclusive... View Details

Keywords: Martha Lagace

05 Aug 2014
First Look

First Look: August 5

research in the natural sciences on the measurement of biodiversity, we introduce-and demonstrate the benefits of-emodiversity: the variety and relative abundance of the emotions that humans experience. Two cross-sectional studies across... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

create a customized car if they could not find what they were looking for on the Web site. However, GMBuyPower.com faces significant challenges. First, there are many people who believe that the public may want to View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

precious to me, because it is the one season in which I can show my wife that I'm actually reading books at a rate that approaches that with which I buy them. Therefore, I tackle long books only after... View Details

Keywords: by Carmen Nobel; Information; Publishing

12 Apr 2011
First Look

First Look: April 12

Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of... View Details

Keywords: Sean Silverthorne

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

investment deals and 2.3 percent of dollars among the investors surveyed went to women-owned firms, the Center discovered. HBS professor Myra M. Hart, an authority on entrepreneurship—especially the founding of high potential new... View Details

Keywords: by Mallory Stark & Martha Lagace

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

songs since its April 2003 debut. No wonder then that Steve Jobs was a recent BusinessWeek cover boy. But for longtime Apple watcher David Yoffie, the Max and Doris Starr Professor of International Business Administration at Harvard Business School, the jury is still... View Details