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  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
  • 02 Aug 2016
  • First Look

August 2, 2016

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50792 Harvard Business School Case 315-046 Intrapreneurship at DaVita HealthCare Partners Josh Golomb, president and general manager of DaVita Rx (Rx), was about to... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2018
  • Sharpening Your Skills

Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur

iStock What do these people have in common? The daughter of former slaves, pioneers in the private space race, and oddball inventors who created the green business industry. They all overcame long odds to become great American... View Details
Keywords: by Sean Silverthorne
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

(B): Vitalia Brasil This case should be distributed only after "Vitalia Franchise" (HBS Case No. 311-035) is distributed and discussed. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317022-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as... View Details
Keywords: Sean Silverthorne
  • January 2022 (Revised November 2023)
  • Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Technology Industry; China
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Kirby, William C., and Noah B. Truwit. "Uber in China (C): The Cost of Success for Didi." Harvard Business School Supplement 322-068, January 2022. (Revised November 2023.)
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
  • 24 Jun 2021
  • Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

of the challenges and opportunities facing his company. “The last year has been filled with national and international crises in which the role of government and how that intersects with the business community has heightened and grown... View Details
  • 22 Feb 2022
  • News

New Urban Order

expected to grow. Those combined forces present an existential challenge—and a megalopolis-sized opportunity—for entrepreneurs. “As population growth and weather-related pressures increase, the necessity of using our existing resources more efficiently will make the... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • October 2002 (Revised December 2003)
  • Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter
eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details
Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States
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Shapiro, Roy D., and Timothy M. Laseter. "eShip-4U." Harvard Business School Case 603-076, October 2002. (Revised December 2003.)
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

periods 1970–89 and 2000–15, patenting in the current period has been primarily by entrant assignees, with the exception of neural networks Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54903 Harvard Business... View Details
Keywords: Dina Gerdeman
  • 08 Oct 2013
  • First Look

First Look: October 8

http://hbr.org/search/114007-PDF-ENG Harvard Business School Case 514-011 TaKaDu In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

Business School Case 817-051 Bootstrapping at Lightricks By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team... View Details
Keywords: Sean Silverthorne
  • September 2023
  • Case

Ada: Cultivating Investors

By: Reza Satchu and Patrick Sanguineti
Mike Murchison, co-founder and CEO of Ada, has an enviable dilemma. Launched in 2016 by Murchison and his co-founder David Hariri, Ada is an AI-native company that aims to revolutionize how businesses approach customer service. The company has already attracted a buzz,... View Details
Keywords: Founder; Fundraising; Business Startups; Decisions; Entrepreneurship; Venture Capital; AI and Machine Learning; Technology Industry
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Satchu, Reza, and Patrick Sanguineti. "Ada: Cultivating Investors." Harvard Business School Case 824-090, September 2023.
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

processes were already equipped for the challenge. Successful firms, by contrast, developed an explicit strategy for collaboration and made organizational changes to aid performance in these efforts. Ultimately, these actions allowed them to identify and exploit new... View Details
Keywords: Martha Lagace
  • 15 Nov 2016
  • First Look

November 15, 2016

thin representation at senior levels remains in place. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51896 Are 'Better' Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation By: Scott, Erin L.,... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52309 Harvard Business School Case 817-056 IguanaFix IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting... View Details
Keywords: Carmen Nobel
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about View Details
Keywords: Sean Silverthorne
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