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Show Results For
- All HBS Web
(2,043)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (823)
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details
Keywords: by Avery Forman
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing View Details
- Profile
Jonathan Assayag
chance encounter with a fellow Brazilian led to a new direction. "We were at a conference for the Society for Hispanic Professional Engineers," Jonathan explains. "He worked as a Senior Manager at Accenture, and when he... View Details
- 31 Oct 2018
- News
Preaching with a Choir
Scott Barrick (MBA 1982) is general manager of the Mormon Tabernacle Choir of the Church of Jesus Christ of Latter-day Saints. In the interview, he talks about his role in leveraging the reputation and range of the choir as an ambassador... View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with... View Details
- Profile
Paul Lenehan
But I argued that it didn't own anything that inherently protects them; they have a brand that's excellent, yet requires vigilance if they're going to sustain their dominance." "In the best conversations, sixty hands go in the... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
differences appear to be associated with different models of development—open, distributed organizations developing systems with smaller cores. We find that core components are often dispersed throughout a system, making their detection and View Details
Keywords: Martha Lagace
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
- 22 Jan 2025
- Blog Post
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991)
leap wasn’t without its struggles. I had to prove myself in a new field and convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into View Details
Keywords: All Industries
- Profile
Kine Seck Mercier
studying physics and chemistry, she specialized in telecommunications “because it is one the most dynamic, innovative, and important industries in Senegal.” After graduation, she worked for France Telecom, where she managed strategy and... View Details
- June 2011
- Background Note
It's a Social World
By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- Profile
John Smith-Ricco
offered him an unusual amount of responsibility for profit and loss. Over his four-year tenure there, John helped manage familiar brands such as PopSecret popcorn, Fruit by the Foot, Fruit Roll-Ups, and... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths... View Details
Keywords: Margie Kelley
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
- Profile
Justine Lelchuk
That's the transformative experience people talk about." More learning and leading Next year, Justine will serve as co-president of the HBS Student Association, following a summer "working as an assistant brand View Details
- 01 Jun 2005
- News
Do You Speak Business?
world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as... View Details
Keywords: Garry Emmons
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett