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  • All HBS Web  (2,273)
    • News  (745)
    • Research  (1,390)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (623)
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  • Profile

Fangfang Wang

In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of consumer motivations, “what’s... View Details
Keywords: Nonprofit/Government/Education; CPG
  • Web

Forest L. Reinhardt | About

interested in the relationships between market and nonmarket business strategy, the connections between the activities of government entities and those of firms, the behavior of private and public organizations that manage natural... View Details
  • 01 Oct 2001
  • News

A Janus-Faced Reflection

accompanied by some thoughts on how the world has changed in a quarter-century, and with it our alma mater, and the meaning of a Harvard MBA. The pieces have typically been warm, gently tough-minded, only slightly nostalgic, witty, and... View Details
Keywords: Walter Kiechel; Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services
  • 08 Aug 2024
  • Blog Post

Alumni in Climate Networking Series: London

Positive: How Courageous Companies Thrive by Giving More Than They Take. Peter and Paul discussed Paul’s past work at Unilever, what he’s learned since leaving, and his top takeaways from his book, Net Positive. The conversation covered some of Paul’s favorite examples... View Details
  • 01 Dec 2013
  • News

Case Study: Citizen Buffett

study topic." Buffett's offer consisted of an asset agreement to pay Media General $142 million for its weekly and daily newspapers and real-estate holdings, and a credit agreement that included a $400 million term loan. Speculating about Buffett's apparent View Details
Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information
  • September 2022 (Revised November 2023)
  • Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Technology Industry
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Mills, Karen G., Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck, and Morgane Herculano. "Wordle." Harvard Business School Case 323-032, September 2022. (Revised November 2023.)
  • 18 Jun 2022
  • News

Using Our Business Leadership to Advance Diversity, Equity and Inclusion

  • 18 Feb 2021
  • News

Jumping In, Fighting Bias

Photo via LinkedIn Photo via LinkedIn Growing up in suburban Chicago, Sumaiya Balbale (MBA 2009) and her Indian immigrant parents didn’t see many other Muslims. At school she was teased and bullied—an experience that no doubt shaped her as she moved from a history... View Details
  • 01 Jun 2004
  • News

Massport, Back on Course

responsibility is significantly changing behavior and helps us build a stronger team. Logan is one of the nation’s most delay-prone airports. After thirty years of controversy, will a proposed 5,000-foot new... View Details
Keywords: Roger Thompson; Massport; Transit and Ground Passenger Transportation; Transportation
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

Reason: Commerce Bank decided to differentiate on service. For starters, it offers seven-day branch banking, giving customers extra convenience. In addition, every branch includes so-called penny arcades, coin changing machines that are... View Details
Keywords: by Martha Lagace
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 01 Dec 2014
  • News

Forecasting ’15

the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change... View Details
Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance
  • 12 May 2009
  • First Look

First Look: May 12, 2009

(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest View Details
Keywords: Martha Lagace
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • Web

Lessons from the 2025 Race, Gender & Equity at Work Symposium - Blog: RGE Report

transformative hope? How to foster transformative hope Ground your knowledge in the context of the changes you seek. This means considering the biases of your own education and inquiry, especially when working outside of the Eurocentric... View Details
  • 29 May 2007
  • First Look

First Look: May 29, 2007

Dilip Soman Abstract Decision researchers have long been interested in behaviors that deviate from rational choice. Of these, the compromise effect has received considerable attention, with it repeatedly shown that the probability of... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

competitor's action as both a threat and an opportunity. Here are organizational and process changes that can help meet the challenge.It's one thing to recognize the importance of careful framing when you're faced with a disruptive... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 01 Dec 2003
  • News

The Next Big Thing

life-sciences center of the world, by virtue of its unsurpassed “cluster” of world-renowned universities and teaching hospitals; medical-device, biotech, and pharmaceutical companies; financial firms; and skilled workers. “The leadership position is ours to lose, but... View Details
Keywords: life sciences; Scientific Research and Development Services
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

biological antecedents and consequences of unethical conduct-using salivary collection of hormones (testosterone and cortisol). We hypothesized that pre-performance cortisol would interact with pre-performance levels of testosterone to regulate cheating View Details
Keywords: Sean Silverthorne
  • 01 Sep 2008
  • News

The Levitt Brand

Robert Sullivan (MBA ’61). “Levitt made me a convert. He taught that marketing is the guts of any business, that it’s critical to understanding the connection between sales, manufacturing, finance, human resources, and interpersonal relationships.” “Ted Levitt View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
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