Americanization - Publications - Faculty & Research

26 Oct 2012
News

Brazil's Neymar Seeks World Cup, Advertising Gold

25 Nov 2019
News

Former Agency Administrator Karen Mills Discusses SBA Lending

August 1999
Case

Health Resources & Technology

Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details

Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry

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August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

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26 Sep 2014
News

Makers, unite

10 Jul 2013
News

Jay-Z: Magna Carta Holy Grail

22 May 2007
News

Set Benchmarks for Funding the Iraq War

03 Feb 2009
News

How Corporate America Can Help Obama

14 Jun 2011
News

Digital Flirting — Easy to Do and to Get Caught

28 Mar 2022
News

Legacy of Liberal Violence

27 May 2021
News

Returning to the Office

12 May 2021
News

Small Bribes May Help People Build Healthy Handwashing Habits

26 Jun 2017
News

Finding Faith in Democracy at Moments of National Conflict

19 Dec 2016
News

The Watchers

18 May 2016
News

Making Money by Moving Money Around

March – April 2010
Article

The Need for Ideological Consciousness

By: George C. Lodge

Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with... View Details

Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States

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20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

2018 New York: Cambridge University Press American Fair Trade: Proprietary Capitalism, Corporatism, and the 'New Competition', 1890–1940 By: Phillips Sawyer, Laura Abstract—American Fair Trade explores the contested political and legal... View Details

Keywords: Sean Silverthorne

February 1990 (Revised December 1993)
Case

Fusion Systems Corp. in Japan (A)

Describes the international business of Fusion Systems Corp., a small high technology American firm, and a five-year patent dispute the company has in Japan with Mitsubishi Electric. Also describes key features of the intellectual property systems in Japan and related... View Details

Keywords: Patents; Conflict and Resolution; Technology Industry; Japan; United States

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