Access To Care - Publications - Faculty & Research

10 Feb 2023
News

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan

Citation

Educators

Purchase

23 Jun 2016
News

Making better decisions when it comes to your health

June 28, 2011
Article

Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates

By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its... View Details

Keywords: Behavioral Economics; Nudge; Libertarian Paternalism; Public Health; Flu Shot; Behavior; Consumer Behavior; Health Care and Treatment; Cognition and Thinking

Citation

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Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior

Citation

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19 Aug 2019
Blog Post

Investing in Breakthrough Technologies to Lead the Energy Transition

the global population still lacks access to electricity. Developing new technologies and investing in infrastructure are imperative to reduce CO2 emissions, increase View Details

Keywords: Manufacturing; Technology

02 May 2024
News

Require Hospitals To Disclose Their Pandemic Plans Now

26 Apr 2024
News

How to Transform Daily Habits into Life-Changing Rituals

01 Jan 2010
News

A Chance to Optimise “Value” in the NHS

01 May 2011
News

Managing the Critical Transition from Volume to Value

14 Oct 2016
News

The knotty problem of bringing regenerative medicine to market

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma A World of Difference: What Keeps Companies from Becoming More Inclusive What Does It Take to Close the Opportunity Gap in... View Details

Keywords: by Rachel Layne; Financial Services

14 Nov 2016
News

Politics Aside, We Know How to Fix Obamacare

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

same concept can be applied to health care. In its current form, most of us pay for blanket health care coverage that entitles us to a number of periodic services such as... View Details

Keywords: by Manda Mahoney

11 Apr 2016
Blog Post

What You Need to Know about Recruiting at HBS

organization about how the work gets done? Is it a “face time” environment or results driven environment? These are all play into work/life balance and how happy you are. Learn a little bit about some industries you might be interested in Once you’re on campus you’ll... View Details

Article

Market-Driven Health Care: What It Means to You

By: Regina E. Herzlinger

Keywords: Markets; Health Care and Treatment; Health Industry

Citation

24 Apr 2014
News

Providing education and opportunities to children in Pakistan

Seema Aziz (OPM 39, 2010), cofounder of Bareeze, a global luxury textile and clothing brand based in Pakistan, started the CARE Foundation to provide education and opportunities for children in rural... View Details