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Show Results For
- All HBS Web
(3,118)
- People (24)
- News (818)
- Research (1,581)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,098)
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- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
(EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows Media Player with Microsoft's Windows operating... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details
Keywords: Martha Lagace
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize consumer demographics and purchase behavior data, and create pro... View Details
Keywords: Dina Gerdeman
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
took out ads in major newspapers during the hearings. The results of the court case are still undetermined, but in November 2000, Napster took a step toward legitimacy by arranging a deal with media giant Bertelsmann AG to develop a legal... View Details
- 26 Jan 2016
- First Look
January 26, 2016
Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details
- 08 Oct 2013
- First Look
First Look: October 8
player's talent and popularity in terms of performance in both Japan and the U.S. and his media exposure in Japan including endorsement contracts. In addition, if a MLB club signs a Japanese position star player and is based in a city... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
Concealment: The Roots of Dishonest Behavior How Moral Flexibility Constrains Our Moral Compass By: Gino, F. Abstract—Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges... View Details
Keywords: Carmen Nobel
- 07 Jun 2019
- Book
Are You a Digital Manager?
working, and making decisions together if they were to fully embrace the rich diversity of culture, expertise, and experience the team represented. As one manager in a global company put it, “Social media will never replace the dinner... View Details
Keywords: by Martha Lagace
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
to lower end consumer price, through which media to convey Afrezza's benefits, and how to streamline the process of performing the lung test and getting the drug into the hands of patients. But would all these changes and initiatives, no... View Details
Keywords: Sean Silverthorne
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
explanatory—either one. That's what the media likes. One was “Women fear success.” That notion became very famous, and I disagreed. I reacted negatively to that based on observations and personal experience. Another was “Nobody wants a... View Details
Keywords: by Robin J. Ely
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people just aren't buying your categories anymore, then you just have... View Details
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Podcast with: Richard TedlowInterviewer: James AisnerRunning Time: 29 min., 09 sec.Transcript My name is Jim Aisner and I am Director of Media Relations at Harvard Business School. This is the first in a series of podcasts for the... View Details
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
child-care services to a buyout fund focused on media properties. She began a conversation in her office in South Hall, now home to the business school's entrepreneurship and services faculty, by describing how "Starting New... View Details
Keywords: by John S. Rosenberg
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at markets all day, every day, and... View Details
Keywords: by Julia Austin
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
media and the public. Q: Historians continue to debate the relationships between institutional strength and business performance, but the Argentina/Chile stories would seem able to provide some insights, given each country’s tumultuous... View Details
Keywords: by Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
electronic media that facilitate and record such interactions, this interest has grown sharply in the business world as well. In this paper, we provide a brief summary of what is known so far, discuss the main challenges for researchers... View Details
Keywords: Martha Lagace