Publications

01 Dec 2009
News

One Man Crime Wave

We were about to give up and call it a night when somebody dropped the girl off the bridge. And so John D. MacDonald (MBA ’39) begins another book, with an opening line so deft it makes other writers want to give up and call it a career.... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

By: John A. Quelch

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia

Web

Recruiting Partners - Health Care

Careers Recruiting Partners Our recruiting partners include leading biotechnology, pharmaceutical, medical device, and diagnostic companies, as well as financial services, consulting, health care delivery, and health services organizations. View Details

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

January 2023
Article

Calculators for Women: When Identity-Based Appeals Backfire

By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details

Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior

Find at Harvard

2020
Chapter

Climate Change Is Going to Transform Where and How We Build

By: John D. Macomber

As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details

Keywords: Climate Change; Housing; Mortgages; Geographic Location; Real Estate Industry

Read Now

01 Jan 2011
News

Karen Gordon Mills, MBA 1977

jobs." Mills's introduction to government service came while she was still working in New York but living in Brunswick, Maine, with her three sons and husband, Barry Mills, the president of Bowdoin College. In 2007, she was asked by... View Details

15 Oct 2014
News

The Next Generation of Social Networks

01 Sep 2023
News

End Game

Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

Research Summary

Anonymity and Identity

By: John A. Deighton

In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details

Keywords: Privacy; Anonymity

19 Jul 2011
First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies... View Details

Keywords: Sean Silverthorne

2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry

Read Now

October 2008 (Revised November 2009)
Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld

What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details

Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States

Web

Frequently Asked Questions | HBS Online

not sure which course is right for me. How do I choose? Please take a look at our course catalog which compares details on each of our current course offerings. What kind of access will I have to faculty? Our courses have been developed View Details

30 Jun 2023
Blog Post

Finding Pride

Angulo (MBA 1983); John Kemp (MBA 1981); Fred Mann (MBA 1983); Ravenell “Ricky” Keller (MBA 1989); and Richard Zayas (MBA 1996). These are only the ones about whom we know. I found out about Ric Angulo when I went to Central Park to see... View Details

December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry