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Show Results For
- All HBS Web
(1,933)
- News (346)
- Research (1,274)
- Events (10)
- Multimedia (26)
- Faculty Publications (855)
- Profile
Monne Williams
the unknown Even in her Rwanda IXP experience, Monne's journey took a detour into the unexpected. "We worked with a family radio station that wanted to increase advertising revenue," she says. "But as we dug into the... View Details
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
magazine has maintained an unwavering commitment to high editorial standards and has retained its cachet. Today, HBR's key business indicators - subscriptions, renewals, and advertising pages - "are higher than ever," says Stone. "It's a... View Details
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
Teaching Note for (9-584-047). View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
- 22 Oct 2013
- First Look
First Look: October 22
Act may reduce the burdens associated with going public while at the same time making it easier for EMGs to remain private. In addition to the so-called "IPO On-Ramp" and "crowdfunding," the Note briefly discusses the changes to general solicitation... View Details
Keywords: Sean Silverthorne
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an... View Details
- Web
LGBTQ+ Pride Month | Baker Library
travel and consumer behavior. View Catalog Record Previous Previous Next Previous Next These excised advertisements offer an array of diverse visuals aimed at LGBTQ+ inclusion, both in terms of diverse demographic representation and... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
community. Our second-largest shareholder was so enamored by this that he wanted me to advertise it. I absolutely refused. I always followed the theory that if someone else toots your horn, the noise travels twice as far. Grand Bank was... View Details
Keywords: Finance
- 01 Dec 2012
- News
The Billion-Dollar Question
to summer camp. My HBS classmate Jeff Hicks could have inched his way to a billion dollars by sticking with his hugely successful advertising firm. Instead, as other HBS alumni have done, he took his wife and three kids on a one-year,... View Details
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- 17 Oct 2009
- News
Understanding Users of Social Networks
- Web
Automobile Industry - Photography Collections - Historical Collections
factory employees, industrial researchers, and designers. Publicity stunts and events featured include cross-country races, goodwill tours, and celebrity appearances. The holdings represent intriguing examples of advertising photography... View Details
- 01 Apr 2002
- News
The Simplest Taste
parlaying that one emporium into an empire of stores nationwide. Neiman Marcus introduced a number of innovations such as weekly department store fashion shows, personalized gift wrapping, a national advertising campaign (unheard of for a... View Details