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  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)

    Pedro Tarak

    Keywords: B Corporation
    • February 2015 (Revised April 2016)
    • Supplement

    Quincy Apparel (B)

    By: Thomas R. Eisenmann and Lisa C. Mazzanti
    The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details
    Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry
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    Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)
    • 30 Jun 2015
    • News

    The History and Future of Operations

    • 17 May 2011
    • News

    Building resumes, rebuilding lives

    • January 1994 (Revised March 1995)
    • Case

    NovaCare, Inc.: Living the Vision

    By: Lynn S. Paine
    NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details
    Keywords: Organizational Change and Adaptation; Health Care and Treatment; Labor and Management Relations; Management Teams; Values and Beliefs; Mergers and Acquisitions; Mission and Purpose; Health Industry
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    Paine, Lynn S. "NovaCare, Inc.: Living the Vision." Harvard Business School Case 394-110, January 1994. (Revised March 1995.)
    • May 2009 (Revised November 2010)
    • Case

    Depreciation at Delta Air Lines: The "Fresh Start"

    By: William J. Bruns Jr.
    In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details
    Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry
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    Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start". Harvard Business School Brief Case 094-013, May 2009. (Revised November 2010.)
    • 2008
    • Book

    Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

    By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
    Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
    Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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    Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
    • January 2021 (Revised May 2021)
    • Case

    Amazon Shopper Panel: Paying Customers for Their Data

    By: Eva Ascarza and Ayelet Israeli
    This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
    Keywords: Data Analytics; Data Privacy; Data Management; "Marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)

      William E. Fruhan

      Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University.  He has served as Senior Associate Dean and Director of... View Details

      Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil & gas; pharmaceuticals; retailing; steel
      • October 2013
      • Article

      The Strategy That Will Fix Health Care

      By: Michael E. Porter and Thomas H. Lee
      In health care, the days of business as usual are over. Around the world, every health care system is struggling with rising costs and uneven quality, despite the hard work of well-intentioned, well-trained clinicians. Health care leaders and policy makers have tried... View Details
      Keywords: Organizational Change and Adaptation; Strategy; Value; Customer Focus and Relationships; Health Care and Treatment; Health Industry
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      Porter, Michael E., and Thomas H. Lee. "The Strategy That Will Fix Health Care." Harvard Business Review 91, no. 10 (October 2013): 50–70.
      • May 2013
      • Article

      The Performance Frontier: Innovating for a Sustainable Strategy

      By: Robert G. Eccles and George Serafeim
      By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
      Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
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      Eccles, Robert G., and George Serafeim. "The Performance Frontier: Innovating for a Sustainable Strategy." Harvard Business Review 91, no. 5 (May 2013): 50–60.
      • January 2010 (Revised March 2010)
      • Supplement

      The Congressional Oversight Panel's Valuation of the TARP Warrants (B)

      By: Carliss Y. Baldwin
      The Congressional Oversight Panel wants to value the warrants issued to the government in connection with the TARP investments of 2008, in order to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. This... View Details
      Keywords: Financial Crisis; Investment; Public Opinion; Valuation; Banking Industry; Public Administration Industry; United States
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      Baldwin, Carliss Y. "The Congressional Oversight Panel's Valuation of the TARP Warrants (B)." Harvard Business School Supplement 210-036, January 2010. (Revised March 2010.)
      • Sep 05 2019
      • Testimonial

      Making an Impact Beyond HR

      • December 2011
      • Article

      Globalization and Beauty: A Historical and Firm Perspective

      By: G. Jones
      This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details
      Keywords: Globalization; Business Ventures; Trends; Societal Protocols; Value; Brands and Branding; Perception; Entrepreneurship; Beauty and Cosmetics Industry
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      Jones, G. "Globalization and Beauty: A Historical and Firm Perspective." Ou Mei yan jiu [EurAmerica] 41, no. 4 (December 2011): 885–916.
      • June 2022 (Revised November 2023)
      • Case

      Individual FoodService, Kelso, and Ken Sweder

      By: Jo Tango and Alys Ferragamo
      When and how much risk to take? In October 2020, Ken Sweder, CEO of Individual FoodService (“IFS”), contemplated this question as he evaluated a proposal to acquire Brady Industries, a distributor of janitorial and sanitation products. Sweder and his private equity... View Details
      Keywords: COVID-19 Pandemic; Risk Management; Mergers and Acquisitions; Value Creation; Business Divisions
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      Tango, Jo, and Alys Ferragamo. "Individual FoodService, Kelso, and Ken Sweder." Harvard Business School Case 822-144, June 2022. (Revised November 2023.)
      • June 2018 (Revised January 2020)
      • Case

      Sony

      By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
      Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a... View Details
      Keywords: Customer Experience; Product Differentiation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Media and Broadcasting Industry; Video Game Industry; Japan
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      Thomke, Stefan, Atsushi Osanai, and Akiko Kanno. "Sony." Harvard Business School Case 618-045, June 2018. (Revised January 2020.)
      • November 2009
      • Article

      Neural Mechanisms of Social Influence

      By: Malia Mason, Rebecca Dyer and Michael I. Norton
      The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
      Keywords: Power and Influence; Value; Information; Outcome or Result
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      Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
      • 11 May 2015
      • Working Paper Summaries

      What Do Private Equity Firms Say They Do?

      Keywords: by Paul A. Gompers, Steven N. Kaplan & Vladimir Mukharlyamov; Financial Services
      • 5 Dec 2012
      • Other Presentation

      Recent Developments in Competitiveness and Strategy

      By: Michael E. Porter
      Creating Shared Value and U.S. Competitiveness Presentation at Porter Prize Japan View Details
      Keywords: U.S. Competitiveness; Society; Japan
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      Porter, Michael E. "Recent Developments in Competitiveness and Strategy." Porter Prize Conference, Hitotsubashi University. Graduate School of International Corporate Strategy, Tokyo, Japan, December 5, 2012.
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