Unethical Marketing Practices - Publications - Faculty & Research

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

If customers were unhappy, they reasoned, the product should be changed. Militant demands displaced an environment of mutual respect and shared learning. Needless to say, the practice of telling students they were customers was quickly... View Details

Keywords: by Robert Simons

16 Jun 2016
Blog Post

Why Entrepreneurs Should Consider Business School

Before I came to HBS, I bootstrapped a software company, Proximate, for three years.* We make social-media marketing software for alumni and trade associations. In many ways, HBS made starting my own business possible. I was a 2+2 admit,... View Details

01 Jan 2004
News

Minoru Makihara, 75th AMP, 1977

world, the AMP program underscores the necessity of a global perspective and an understanding of different cultures and markets." ADVICE TO CURRENT STUDENTS "The free market is the best system for allocating resources, but never forget... View Details

Fast Answer

Building and Sustaining a Successful Enterprise

aspects of business and management in emerging markets. Frost & Sullivan - reports on industry research, growing opportunities, market trends encompassing various tech related fields. Statista - quick statistics and analysis on... View Details

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

Beginning with Chile more than twenty years ago, Latin America has experienced a wrenching yet exciting transformation of its predominantly inward-looking, state-driven economies to a robust acceptance and practice of open-market... View Details

Keywords: by Nancy O. Perry

01 Apr 2002
News

Charting the Luminary Leadership in Professional Service Firms

research plus their own wealth of practical and academic experience to examine the unique challenges of leadership in professional service firms. The result of what may be the first-ever collaboration between an HBS faculty author and a... View Details

Keywords: professional service firms; Publishing Industries (except Internet); Information

01 Dec 2019
News

Alumni and Faculty Books for December 2019

author Bob Leppo an edge in stock market investing, commodity futures, and the wild world of venture capital. Part memoir, part tale of discovery and rebirth, The Speculator’s Mosaic is a no-nonsense guide to navigating the ups and... View Details

Web

What Others Are Saying - Institute For Strategy And Competitiveness

essentially took micro economics knowledge of structural analysis of industries and made it accessible to managers. That was a very important contribution for a practical purpose. The discussion on the idea of clusters is not exactly a... View Details

01 Sep 2020
News

Turning Point: Change, Stat

so many, I thought practicing medicine would be similar to what I saw on Scrubs or Grey’s Anatomy, where you’re presented with an immense diversity of medical problems to solve through brand-new, exciting, innovative procedures. But the... View Details

Keywords: COVID-19; healthcare; medicine; innovation; interpersonal communication; Ambulatory Health Care Services; Health, Social Assistance

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by View Details

Keywords: by James Heskett

01 Oct 2002
News

Sam Hayes

market is still the most efficient in the world,” he says. “Over the longer term, one can buy and hold investments and be confident that price disparities will smooth out with time and be reflective of real value.” The author and coauthor... View Details

Keywords: Garry Emmons

09 Sep 2009
First Look

First Look: September 9

liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends on it. From this... View Details

Keywords: Martha Lagace

01 Sep 2011
News

‘Green’ Trailblazers

services, and finance company dedicated to innovation in energy, health, transportation,, and infrastructure Scott Jacobs (MBA 2007) McKinsey & Company’s Global Cleantech Practice San Francisco, CA Cleantech consulting Michael Liebreich... View Details

Keywords: Health, Social Assistance; Management; Architectural, Engineering, and Related Services; Professional Services

27 Mar 2023
News

A Sporting Chance

in fall 1994. Coming from an engineering background, he found the School's approach of building broad general management and leadership skills a bit foreign at first but has come to rely on those practices over the years. "I specialize in... View Details

Keywords: Ralph Ranalli

01 Apr 1996
News

Stewards of the Seventh Generation

that electric cars constitute 2 percent of all car sales by 1998, the company, along with the rest of the auto industry, protested vigorously. "The role of government should be to provide incentives for people to embrace sustainable development View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

31 May 2011
First Look

First Look: May 31

mathematical models has turned the negotiated order of organizational activities, which necessarily include particularistic elements, into abstract generalizations that favor quantifiable variables. This paper offers another logic, a social or institutional logic, to... View Details

Keywords: Sean Silverthorne

Profile

Alex Nelson

big impact and help a lot of people," Alex says. In practical terms, her dreams led Alex to MIT for a degree in mechanical engineering and to General Motors where she served two summers as an engineering intern. "But I wasn't... View Details

Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

supply chain profitability in emerging markets and understand the impact of e-intermediaries. Academic / Practical Relevance: In practice, much attention has been given to e-intermediaries, and they have... View Details