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- All HBS Web
(2,663)
- People (1)
- News (542)
- Research (1,781)
- Events (1)
- Multimedia (6)
- Faculty Publications (750)
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
Keywords: Anna Secino
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
state-owned sovereign funds, led by Abu Dhabi and fueled mostly by oil revenues and trade surpluses, now total more than the value of the world's hedge funds and will grow by six times over just in the next... View Details
Keywords: by Jim Heskett
- 01 Dec 2007
- News
Rediscovering America
thinking. You see a pattern through a kaleidoscope, but it’s not fixed. Imagination and the ability to change the pattern have been main elements in the prosperity that Americans have enjoyed, and we need to value them highly. Science is... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- November 1991 (Revised December 1996)
- Case
Pressco, Inc.--1985
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
Fruhan, William E., Jr. "Pressco, Inc.--1985." Harvard Business School Case 292-085, November 1991. (Revised December 1996.)
- 01 Mar 2005
- News
In the Blood
year, one of our competitors bred over 180 mares to several of his stallions. We have a customer base that comes to us because we limit our books, creating some scarcity value that appeals to the people... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in... View Details
- Web
Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School
Social Entrepreneurship Fellowship will support a graduating HBS student who is launching a social enterprise that will create significant social or environmental value in a sustainable manner. The fellowship is selective and will be... View Details
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
Do Bitcoin and Digital Currency Have a Future? Austin Brown comments: Cryptocurrencies also have no inherent value in and of themselves, so the big question here is whether or not they are actually a good mechanism by which to exchange... View Details
Keywords: by Sean Silverthorne
- 14 Jul 2021
- News
The First Five Years: Nicolas Manes (MBA 2020)
you at Nilus? “There is no such thing as a typical day! What I love the most about Nilus is that sometimes I have to put on my suit and tie to meet senior executives at a large company, and in the same day I may also spend five hours visiting families in favelas to run... View Details
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
creation. What's often overlooked is the fact that such value creation also creates losers—the customers forced to pay the resulting industrywide high prices. Of course, companies are entitled to charge... View Details
Keywords: by Max H. Bazerman
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and attitudes to bear on its... View Details
Keywords: by Jim Heskett
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is something View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- Web
Departments | Employment
around the world in every industry including for profit and not for profit. Culture Our Executive Education staff are very dedicated and care deeply about the quality and success of our programs. They have a great sense of pride in the organization and very high... View Details
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 01 Sep 2011
- News
Capitalism’s False Mantra
one that has little chance of getting better with the current theories in place,” Martin writes. Clearly, maximizing shareholder value has not worked and needs to be replaced. The problem as Martin sees it is that CEOs game the system to... View Details
- Web
Articles - Institute For Strategy And Competitiveness
in attempts to cut costs, uncovering multiple opportunities to improve processes in ways that lower total costs and deliver better care. Publications Delivering Higher Value Care Means Spending More Time... View Details
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
entrepreneurship but also in the dynamics of the free-enterprise system itself. In 1975, venture funding in the United States totaled about $50 million. Today, it is somewhere between $50 and $100 billion. What triggered this explosive... View Details
Keywords: by Susan Young