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Show Results For
- All HBS Web
(18,384)
- People (22)
- News (8,981)
- Research (4,176)
- Events (100)
- Multimedia (1,457)
- Faculty Publications (1,890)
- Web
The Campus Emerges - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections
the deliberate movement of the long crane as it dipped downward. With a huge gulp the steam shovel swallowed it first scoopful of earth on the... View Details
- Web
A Eureka Moment | Social Enterprise | Harvard Business School
Project, Bucala and four Harvard students surveyed parents, teachers, and students to determine customer demand and gain a clearer understanding of educational needs when building their app. With a human-centered approach to design, they... View Details
- Web
Recruiting Full-Time Employees | Social Enterprise | Harvard Business School
HBS can help organizations meet their talent needs, from hiring a graduating MBA student for a full-time position to hiring an alumnus for a senior-level position. There are numerous ways to get involved in recruiting at HBS: Learn more about View Details
- 28 Feb 2022
Harvard Business School x OxWIB: An Evening with MBA Admissions
Do you know where an MBA can take you? HBS offers two programs for internationally-based college students that they can take advantage of - Peek, a virtual MBA preview experience, and 2+2 our deferred admissions process for college seniors who are ready to apply to an... View Details
- Web
Case Method | Baker Library | Bloomberg Center | Harvard Business School
The Case Method Impact on Research & Curriculum Global Reach Timeline Case Method - Research Resources Credits HBS & the Case Method - Message From the Director HBS & View Details
Harvard professor on A.I. job risks: We need to upskill and update business models
Tsedal Neeley, Harvard Business School professor, joins 'Squawk Box' to discuss the population's fears of AI eventually taking their job, if organizations should rethink business models and more. View Details
- 10 Sep 2015
- News
Harvard MBAs say fighting wealth inequality is a top priority
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)