Publications

May 2020
Case

Numenta in 2020: The Future of AI

By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details

Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry

Career Coach

Oscar Mak

NORD/LB (project finance), Toyota Tsusho (M&A and corporate venture capital), NRG Renew (renewable project development), Sol-Wind LLC (renewable energy finance), Black & Veatch (technical advisor to renewable energy investors),... View Details

Keywords: Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology

September 2000 (Revised June 2002)
Supplement

Overview of E-Business Pricing Models

By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler

Supplements National Logistics Management. View Details

Keywords: Internet and the Web; Price; Business Model; Information Technology Industry

01 Mar 2023
News

Clearing the Air

this race. Jim Matheson is a senior lecturer at HBS, a special partner at Engine, a venture firm focused on tough tech, and a senior advisor and venture partner at Breakthrough Energy. He has spent the last... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

25 Aug 2022
News

A New Platform for Alumni Engagement

was part of a self-designed study of the future of the sector and her place in it, which included extensive interviews with entrepreneurs and venture capitalists and several Executive Education classes, including an AI-focused course with... View Details

Keywords: April White

01 Dec 2013
News

A Safer, Smarter Future for Tech Trash

electronics thrown away globally every year into a sustainable source of metals for the technologies of tomorrow. BlueOak represents just the sort of fresh thinking that has marked Bradoo's relatively short but notable career path. At age... View Details

Keywords: Constantine von Hoffman; recycling; Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Esther Koh | MBA

in the construction of bridging biotech and business and am constantly inspired at conferences by the innovative ventures of fellow entrepreneurs crossing traditional boundaries. Professional goals: I aspire to continue exploring... View Details

01 Jun 2012
News

Social Enterprise Start-Ups Recognized for Bold Ideas

pilot with 100 patients under way and aims to reach 5,000 diabetes sufferers over the next year—and many thousands more in the future. In recognition of Jana Care’s innovative use of technology to deliver low-cost health care to poor... View Details

Keywords: contests; awards

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

consider the tech sector, and access to venture capital can fund women-led startups, but the sector’s reputation for a boys-only culture remains an obstacle, many say. The industry is not simply lacking in women coders or women... View Details

Keywords: April White

March 2024 (Revised April 2025)
Case

TELEXISTENCE Inc.

By: Paul A. Gompers and Akiko Saito

A case about a Japanese robotics startup aiming to enter the U.S. market with its robots that combine AI and human intervention to complete restocking tasks in retail stores. View Details

Keywords: Business Startups; Entrepreneurship; Market Entry and Exit; Technology Adoption; Decisions; AI and Machine Learning; Technology Industry; Technology Industry; Japan; United States

01 Dec 1997
News

A Conversation with John Doerr (MBA '76)

markets, and technologies out there. What's lacking are great teams. So a key service from venture capital has become team-building and recruiting. Management skills are absolutely crucial to the quality of... View Details

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

commercial hindrance. A recent study of more than 500 biomedical startups suggests that ventures rooted in the core research of their founders have a more challenging time reaching key measures of success, such as raising capital or... View Details

Keywords: by Ben Rand; Biotechnology; Health

October 2006 (Revised February 2010)
Case

Linux vs. Windows

By: Ramon Casadesus-Masanell and Jordan Mitchell

As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details

Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Technology Industry; Technology Industry; United States; New York (state, US)

January 2018 (Revised January 2020)
Case

STRIVR: Changing the Game in Virtual Reality

By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson

The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas. View Details

October 2011 (Revised October 2013)
Case

Ensighten

By: Lena G. Goldberg and Michael J. Roberts

Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details

Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry

Web

Courses by Faculty - Course Catalog

Jeffrey Bussgang Field Course: Venture Capital Journey Entrepreneurial Management Fall 2025 Q1Q2 3.0 Launching Tech Ventures Entrepreneurial Management, Technology & Operations... View Details

May 2001 (Revised April 2005)
Exercise

Betonn Corporation: Confidential Negotiation Information

By: James K. Sebenius

A two-party, multiple-issue dollar-scoring negotiation exercise dealing with the formation and terms of an IT-industry joint venture. Subordinates have made some progress on several issues but have reached an impasse. Division heads will now attempt to reach a... View Details

Keywords: Negotiation Types; Joint Ventures; Conflict Management; Information Technology; Information Technology Industry