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Article

Marketing in the Age of Web 2.0

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Energy Industry; United States

June 2007 (Revised April 2009)
Case

Intel 2006: Rising to the Graphics Challenge

By: Willy C. Shih and Elie Ofek

Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details

Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry

April 2009
Case

SAP AG: Orchestrating the Ecosystem

By: Marco Iansiti and Karim R. Lakhani

Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details

Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

December 2000
Background Note

Internet Access Providers

By: Thomas R. Eisenmann and Daniel Green

Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details

Keywords: Business Model; Internet; Web Services Industry

Find at Harvard

October 2019 (Revised April 2020)
Background Note

Note on Funding Deep Tech Startups

By: Karim Lakhani, Peter Barrett and Noubar Afeyan

This Background Note provides essential information on funding deep technologies—those technologies that were inherently capital intensive, time consuming, risky, and potentially disruptive. Both dilutive and non-dilutive sources of investment are highlighted, along... View Details

April 2004 (Revised July 2008)
Case

Showdown on the Waterfront: The West Coast Port Dispute (B)

By: Kathleen L. McGinn and Dina R. Pradel

New technology underlies a protracted dispute between West Coast longshoremen and their employers. Severe economic consequences lead to government intervention in the dispute. View Details

Keywords: Economics; Negotiation Process; Business and Government Relations; Labor and Management Relations; Conflict and Resolution; Shipping Industry; Western United States

April 1985 (Revised November 1987)
Case

Sun Hydraulics Corp. (B)

Fifteen years later, the company has achieved widespread recognition in the industry for its innovative designs, its quality products, and its highly ethical standards for business dealings. This case describes the organization, the plant, and current concerns. View Details

Keywords: Technological Innovation; Ethics; Engineering; Organizational Culture; Technology Industry

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Auto Industry

October 2007 (Revised July 2013)
Case

Vertex Pharmaceuticals and the Cystic Fibrosis Foundation: Venture Philanthropy Funding for Biotech

By: Robert F. Higgins, Sophie LaMontagne and Brent Kazan

In 2001, Vertex Pharmaceuticals Incorporated acquired the San Diego-based biotech company, Aurora Biosciences. The combination of Vertex's and Aurora's technologies would improve the flow of novel drug candidates into development. However, several questions related to... View Details

Keywords: Philanthropy; Philanthropy Funding; Innovation; Funding Model; Venture Capital; Partners and Partnerships; Financing and Loans; Investment Funds; Acquisition; Philanthropy and Charitable Giving; Biotechnology Industry; Biotechnology Industry; San Diego

April 2001 (Revised August 2001)
Case

Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details

Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry

March 2007 (Revised August 2007)
Supplement

Dell Computers (B): The Transition

By: Frances X. Frei and Christine van Keuren

The case presents the outcome of the (A) case and explores challenges in the PC industry up to early 2007. Michael Dell's return as CEO is also discussed. View Details

Keywords: Customer Relationship Management; Managerial Roles; Service Delivery; Service Operations; Hardware; Technology Industry

March 2024 (Revised July 2024)
Case

H2 Green Steel: A Clean-Tech Triple Play?

By: Debora L. Spar, Gunnar Trumbull, Henry Tao and Julia Comeau

At the end of 2023, the Swedish startup H2 Green Steel was mid-way through construction on an integrated steel plant in Northern Sweden that would use abundant local hydro power to create Europe’s first commercial-scale green steel. Their goal was to help European... View Details

Keywords: Steel; Green Business; Green Technology; Factories, Labs, and Plants; Business Startups; Climate Change; Technological Innovation; Growth and Development Strategy; Renewable Energy; Steel Industry; Sweden

Article

Ein Booster für die Pharmabranche [A Booster for the Pharmaceutical Industry]

By: Ariel Dora Stern, Timo Minssen, W. Nicholson Price, II and Christoph Grimpe

mRNA technology has just helped to develop vaccines against COVID-19. Now, like Apple's iOS, it could provide the basis for new innovation platforms. View Details

Keywords: mRNA; COVID-19; Vaccines; Health Care and Treatment; Health Pandemics; Innovation and Invention; Health Industry

April 2004 (Revised July 2008)
Case

Showdown on the Waterfront: The West Coast Port Dispute (A)

By: Kathleen L. McGinn and Dina R. Pradel

New technology underlies a protracted dispute between West Coast longshoremen and their employers. Severe economic consequences lead to government intervention in the dispute. View Details

Keywords: Economics; Negotiation Process; Business and Government Relations; Labor and Management Relations; Conflict and Resolution; Shipping Industry; Western United States

February 2015 (Revised March 2016)
Case

China Shenhua Energy Company

By: Forest L. Reinhardt, G. A. Donovan and Keith Chi-ho Wong

A leading Chinese energy firm, active in coal mining and electric power generation, analyzes coal-to-liquids technology in light of energy security and environmental concerns. View Details

Keywords: Environment; China; CO2; Coal Mining; Electricity; Sustainability; Energy; Strategy; Business and Government Relations; Energy Generation; Energy Sources; Environmental Sustainability; Energy Industry; Utilities Industry; China; Asia

Web

HBS Working Knowledge – Harvard Business School Faculty Research

in ChatGPT’s Second Year by Rachel Layne 09 JAN 2024 | In Practice Companies across industries rushed to adopt ChatGPT last year, seeing its potential to streamline tasks formerly handled by people and vendors at much higher cost. As... View Details

20 Mar 2020
News

Square, Intuit Want Fintech Lending in Small Business Bailout

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